agency.com
Hires: Marchex, Bebo, Agency.com, ThisNext
ADOTAS – Marchex Inc., a local search and ad shop, has named Sloan Seymour, vice president of Marchex Adhere; Ed O’Keefe, vice president of Performance Marketplaces; Brooks McMahon, vice president of Partner Development and promoted Leigh McMillan to senior vice president, Marketing and Communications. Seymour was previously president and CEO of [...] more...
Agency.com Snags Ogilvy Director
ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New [...] more...
Agency.com Ices the “Cakes” with Food Network Spots
Judging by the glut of food-themed shows infiltrating the airwaves lately, it’s obvious I’m not the only one with an insatiable appetite for some on-air culinary competition. But while the Top Chefs and Hells Kitchens of the world are slicing n’ dicing their way into pop culture, let us not forget [...] more...
Agency.com Heats Up Food Network Campaign
Interactive agency Agency.com has launched what looks to be a unique campaign for the Food Network that utilizes the receiving computer’s system clock to provide up-to-the-minute programming info while promoting the network’s on-air personality Alton Brown. The campaign is designed to promote the whole network, rather than a specific show, [...] more...
Leading Advertisers, Agencies Join Click Quality Council
Third-party technology provider Click Forensics today announced that major online advertisers, VISA and LendingTree, as well as agencies Carat Fusion and Agency.com have joined the newly formed Click Quality Council (CQC). The Council’s objective is to establish a forum for advertising industry leaders to discuss Pay-Per-Click quality issues and to ensure [...] more...
Agency.com Sets up Shop in Ireland
As the advertising industry in Ireland currently spends more on online advertising than on cinema advertising, Cawley Nea\TBWA, a traditional ad agency in Ireland, has announced the launch of its digital marketing division, Agency.com Dublin. Agency.com currently has offices in four major US cities as well as in London, Brussels, [...] more...
Make a Wish, Win a Million Thanks to Choice Hotels
Wishing wells have been realized in many forms since the days of nursery rhymes, from the blue-green pool at the mega-malls to the Treves Fountain in Italy. But rarely, or never, have I seen an interactive fountain which allows you to throw your virtual pennies with the hopes of your [...] more...
Agency.com, British Airways Serve Up Wimbledon Prizes, Etiquette Tips
With Wimbledon kicking off today, Agency.com and client British airways have implemented an timely, refined online promotion to tie-in with the world’s most prestigious tennis tournament. Considering that the Wimbledon fete even requires its players to wear all-white, there is a certain decorum to be expected of its fans. While the [...] more...
Agency.com Expands in Europe
Agency.com announced today that HYPERVISION, one of Brussels leading interactive agencies, will become Agency.com Brussels. Founded in 1991, Hypervision’s interactive services, including online marketing and Web development, is an ideal for Agency.com’s full service interactive agency model according to the latter’s press release. With 27 employees, the Brussels team will collaborate [...] more...
Del Monte Taps Agency.com as Interactive Agency of Record
Del Monte Foods Company, maker of such household products as Starkist, 9Lives, and Contadina, has selected Agency.com as the interactive agency of record for its lineup of over 20 brands. Agency.com plans to bring unique targeted strategies to the site development and online marketing for each individual brand, placing stress [...] more...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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