agencies



The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Opera Mediaworks Combines 6 Mobile Ad Op Units into a Single Platform

Written on
March 18th 2014
Author
AdotasWire

SAN MATEO, Calif., March 18, 2014 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single ... more...

Content, Convergence and Cooperation: The Fight Against Illegal Online Activity

Written on
January 14th 2014
Author
Diane Strahan

ADOTAS – Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily life ... more...

Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
AdotasWire

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

Moving from Big Data into an Era of Smart Data

Written on
May 28th 2013
Author
Khurrum Malik

ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data ... more...

Not All DMPs are Created Equal: What Every Smart Marketer Should Know

Written on
April 26th 2013
Author
Rob Gatto

ADOTAS – As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and networks/marketplaces asking about data management platforms (DMPs).  Some have called the DMP “the gateway to the next step in the evolution of digital marketing” or the ... more...

Digital Marketing’s Role in Lead Generation

Written on
March 28th 2013
Author
Mark Simmons

ADOTAS – As we think of new goals and new strategies, it’s important to consider all avenues to new business opportunities.  Your company may have a solid handle on this challenge or it may be struggling to keep up.  Whatever your particular case may be, there’s always opportunities if you ... more...

Report and Infographic: “The State of Agency/Client Collaboration”

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS - According to a new survey and report, creative agencies and their brand/marketer clients are both similarly bothered by the problems presented in communicating openly and efficiently with each other. And they’re both feeling the pain roughly proportionately: Nearly 40 percent of companies reported declining to work with an ... more...

The Water’s Fine: Why Agencies Should Jump Right Into Mobile Ads

Written on
April 9th 2012
Author
Alex Kutsishin

ADOTAS – Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into the waters of the mobile space. Rather than develop ad campaigns tailored specifically for smartphone users, many are content or ... more...