agencies



Portal A Taps Former Electus Executive Evan Bregman to Head Original Content

Written on
September 15th 2014
Author
Press Release

(ADOTAS) San Francisco, CA – September 15, 2014 – Independent creative studio, Portal A, today announced that Evan Bregman, the former Executive Director of Digital Media at Electus and an award-winning producer for multiple platforms, is joining the company as Head of Original Content. At Electus, Bregman oversaw creative, production ... more...

AppsFlyer Launches ‘AppsFlyer for Agencies’ Solution

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise (see graphic at left). In order to enable ... more...

Inside the Rise of Pirated Video Content

Written on
May 14th 2014
Author
Richard L. Tso

ADOTAS – Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content on ... more...

The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Opera Mediaworks Combines 6 Mobile Ad Op Units into a Single Platform

Written on
March 18th 2014
Author
Press Release

SAN MATEO, Calif., March 18, 2014 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single ... more...

Content, Convergence and Cooperation: The Fight Against Illegal Online Activity

Written on
January 14th 2014
Author
Diane Strahan

ADOTAS – Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily life ... more...

Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
Press Release

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

Moving from Big Data into an Era of Smart Data

Written on
May 28th 2013
Author
Khurrum Malik

ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data ... more...

Not All DMPs are Created Equal: What Every Smart Marketer Should Know

Written on
April 26th 2013
Author
Rob Gatto

ADOTAS – As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and networks/marketplaces asking about data management platforms (DMPs).  Some have called the DMP “the gateway to the next step in the evolution of digital marketing” or the ... more...