agencies
Agencies + Attribution = Client Retention
ADOTAS – Regardless of what happens with the stock market this week or next week, and regardless of what happens with macroeconomic issues, no one understands the realities of consumer and brand issues in this economic era better than digital ad agencies. You know the 2009 recession has not yet produced [...] more...
Media-Buying System Rivals DDS and MediaBank Shack Up
ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, [...] more...
DigitalMoses: Brands and Performance Marketing
DM CONFIDENTIAL – A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1,000 people, and that is in New York City alone. This [...] more...
Facebook Opens Arms to Agencies
ADOTAS – Following the performance of Facebook Vice President of Global Sales Carolyn Everson at the Federated Media Conversational Marketing Summit, a few other conference attendees commented that Everson, only 11 weeks into her new role, was a big switch from former VP of Global Sales Mike Murphy, who gave a [...] more...
One Year Later, How Are DSPs Adapting?
ADOTAS – Many moons ago, when the demand-side platform (DSP) was new and Invite Media was independent, I made some public predictions about display advertising. In the past year, LucidMedia has been executing diligently and dealing with the many twists and turns of our business. I thought it would be [...] more...
Staying a Step Ahead Is Crucial to Digital Success
ADOTAS – Just a few years ago, client requests were rather generic, mostly buzzword inquiries of the general variety, such as, “What’s up with mobile?” or “I want to build a social presence.” Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract real, [...] more...
A Crash Course in DMPs
ADOTAS – DMP: What is it? Why does it matter? And why should you care? There has been a lot of ink spilled about Data Management Platforms (DMP) this year, mostly coming from the technology and vendor perspective. Coming from a digital agency to the wild world of data and audience [...] more...
How Are Brands Actually Deploying Online Video Ads?
With 174 million U.S. Internet users watching online video content in March and engaging in more than 5.7 billion viewing sessions during the month (comScore data), it is interesting to assess how companies are actually deploying online video ads to promote their brands. I took inventory of some of [...] more...
Sampling the Reserve Label From Google Display Network
ADOTAS – The agencies spoke and Google listened — the Google Display Network now has a “Reserved” section, where an advertiser can find the finest premium, guaranteed inventory from GDN’s 50,000 partner sites. Apparently GDN Reserve was launched during the last quarter, though not to more fanfare like the recent introductions of Google’s Media Ads [...] more...
It’s 2011: Is Your Agency Ready for Web Analytics?
ADOTAS – Until evidence was presented to me this year at certain digital marketing events, I had long understood the crossroads where agency meets analytics to be not unlike the crossroads where guitar picker meets the devil: legendary, but doubtful and not wholly convincing in its result (except for rare [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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