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The Multicultural Message: Two Industry Players Assert the Marketing Needs of the Hip-Hop Generation and Beyond

Written on
January 22nd 2007
Author
Regine Zamor

With the rise of the digital era and the growth of interactive usage and advertising, it’s become increasingly important to understand audiences. Making up 13% of the population is the multicultural audience, which subsequently, has not received attention commensurate to the “astronomical growth” it’s experienced. Upon speaking with consultant Erin [...] more...



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