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Hydra Network Adds New Campaigns

Written on
February 22nd 2008
Author
Editor

The Hydra Network, an advertising network focused exclusively on cost-per-acquisition (CPA), announced today that it will be managing online ad campaigns for AARP, Sears and Citibank. Ads will be placed on affiliate site such as Yahoo, Google and Publishers Clearing House. A response-based online marketing campaign for AARP that will include [...] more...

Affiliate Summit, History in the Making

Written on
July 5th 2007
Author
Editor

Just four years ago, when people thought about affiliate marketing conferences, it wasn’t generally considered to be a “must-see” event and tended to encompass a fringe part of the industry. At the time, the reigning conference was Affiliate Force, an annual cruise around the Caribbean. Both Shawn Collins and Missy Ward [...] more...

Delivery Issues in Email: Who Really Pays?

Written on
August 3rd 2005
Author
Jeff Carlisle

Believe it or not, we are witnessing the beginning of the largest redistribution of marketing dollars the world may ever see. According to a Deutsche Bank/ Media Post study, online ad spending is set to increase as much as 30% this year. A new five-year forecast from Forrester Research indicates [...] more...