affiliate_marketing



Easy Does It: How Publishers Can Monetize Their Content

Written on
December 27th 2013
Author
Oliver Roup

EDITOR’S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS – Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past ... more...

Rakuten LinkShare to Acquire mediaFORGE

Written on
September 5th 2012
Author
PR

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the ... more...

Rakuten LinkShare Reports Strong Q2 Demand for Its Services

Written on
August 23rd 2012
Author
PR

Yaz Iida, CEO, Rakuten LinkShare Rakuten LinkShare today reported strong demand for its performance marketing software and services and continued growth throughout its global network for the second quarter of 2012. Along with signing new advertisers, the company also reported strong same-store sales in the United States, Canada, the United Kingdom, ... more...

Running Behavioral Re-targeting Through the Performance Marketing Channel

Written on
August 21st 2012
Author
Matt Swan

Over the past few years, behavioral retargeting companies have turned to performance networks as an obvious place to gain immediate access to hundreds of brands and to generate new revenue streams. It’s clear that behavioral retargeting is appealing to advertisers and is gaining an increasing amount of publicity. So what ... more...

DirectTrack Snapped Up by Digital River

Written on
January 25th 2006
Author
Sarah Novotny

Digital River, Inc, a global leader in e-commerce outsourcing, will announce this afternoon that it has acquired affiliate/e-marketing technology leader Direct Response Technologies. The acquisition will offer the affiliates and clients of both companies a significantly expanded online sales network and more robust affiliate tracking, search-engine bid management and keyword ... more...