Adotas

Where media buyers start online





affiliate



Bonds.com Launches Multi-media Ad Campaign

Written on
February 15th 2008
Author
Editor

ADOTAS - Bonds.com Group, Inc., a developer of the online trading platform BondStation, announced their first quarter marketing initiatives. The company officially launched their licensed broker-dealer site BondStation in December of 2007 and unveiled their $200,000 multi-media advertising campaign for February and March of 2008. The plans include :15 and :30 [...] more...

The Changing Performance Landscape - A Retrospective

Written on
December 3rd 2007
Author
DM Confidential

The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these companies [...] more...

UK Based Buy.at to Shake Up U.S. Based Affiliate Market

Written on
December 3rd 2007
Author
Editor

As reported today by Jack Marshall of ClickZ.com, The British are coming, the British are coming! U.K. based international affiliate marketing firm buy.at is extending its performance-based network to the USA, the originator of Affiliate Marketing and opening offices at the center of commerce, New York City. As quoted in ClickZ.com, Malcolm [...] more...

Ad:Tech New York: Are You Ready?

Written on
November 1st 2007
Author
Editor

Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of the [...] more...

Microsoft Catches A Jellyfish

Written on
October 3rd 2007
Author
Editor

Microsoft is making strides to get ahead of its biggest threat in the online advertising game Google and today reports have filtered out that the company has acquired a site called Jellyfish.com which has done deals with Best Buy and Target ad well as other large retailers. Jellyfish gives consumers the [...] more...

Google CPA Optimizer

Written on
September 28th 2007
Author
DM Confidential

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars. Google’s [...] more...

TRAFFIQ Opens Up Trading Platform

Written on
September 26th 2007
Author
Editor

Today, TRAFFIQ, the online traffic exchange, announced that it has opened its web-based trading platform to all online media buyers and sellers. The first beta phase for TRAFFIQ was launched in August and in this second phase with open registration; the company is adding and improving functionality for a larger audience. CEO [...] more...

ad:tech London: Network By Big Ben

Written on
September 25th 2007
Author
Editor

With fall in full swing, many industry events are being prepared for. OMMA and IAB are happening here in New York City as I type this, but two months from now the ad:tech franchise will make its way to the big apple. Its current stop is in London where marketers [...] more...

ABC And AOL Follow “Free” Trend

Written on
September 21st 2007
Author
Editor

With NBC having announced this week that it will be offering free downloads of the network’s popular shows, ABC is beating them to the punch by offering their shows for free through AOL as of yesterday. Competitor CBS already shows its programs on AOL. In May of 2006, ABC claimed the [...] more...