affiliate
Does Brand Bidding Belong in Your Marketing Plan?
ADOTAS – Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun or adjective that describes the product. Usually when brand bidding, an affiliate is bidding on a trademarked name and is often therefore “competing” directly with [...] more...
DSNR Shines Spotlight on Landing Pages
ADOTAS – So much emphasis is put on the click that the importance of a landing page inappropriately gets shoved to a back burner. DSNR Media Group aims to put the landing page back front and center with Traffiliate, a tech platform that blends pre-click data with post-click and post-conversion [...] more...
QuinStreet Trips Up Going Public
ADOTAS – Performance marketer QuinStreet’s leap to go public had many in the industry excited, but the company’s IPO fell short of its goal on the other side. Ten million shares of “QNST” were offered at $15 rather than the expected $17 to $19 range. In a thorough analysis of the [...] more...
Hydra Pushes Further From Tradition With CallConvert
ADOTAS – Performance marketing platform Hydra has been undergoing an extreme makeover, attempting to break away from conventions of the field — many of which have marred the sector’s reputation. It’s latest endeavor, CallConvert, tracks leads and sales over the telephone that are driven by online advertising. Historically, performance marketing has [...] more...
Consumers Speak Up for Their Rights
ADOTAS – One hundred years ago you got your shopping or whatever from your local shop. If the goods and services were not up to standard and the service was lousy, the shop would close. This was true of small towns but also metropolises as people traveled less even within cities. [...] more...
Quick Hits: Dotomi and Qwik Media
ADOTAS – Dotomi has released a new attribution technology out of private beta. Using the company’s proprietary test-and-control methodologies, the solution measures the effect of display advertising and values each media channel strategically. In a 90-day test period, Dotomi found a 22% average improvement in all online media performance when [...] more...
Publishers and affiliates get all the fake blog blame
DM CONFIDENTIAL – When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote, there would be no flogger. In the case of the fake blogs causing [...] more...
The Secret To Online Affiliate Success
ADOTAS — Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want “window shoppers”, or people who are serious about buying? So to attract prospective purchasers, you need serious, high-quality content that satisfies the reader’s need for information. Like all strong publishing [...] more...
Two sides of a performance marketer’s salary
DM CONFIDENTIAL – Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know [...] more...
The Missing Super Affiliate
DM CONFIDENTIAL — At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves, but still involves those appearing within its pages. As the [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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