affiliate-marketing



ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

Rakuten LinkShare Ranked No. 1 Affiliate Network for Third Consecutive Year

Written on
January 13th 2014
Author
AdotasWire

NEW YORK, January 13, 2014 (ADOTAS) — Rakuten LinkShare today announced it has been ranked the performance marketing industry’s top affiliate network for the third consecutive year. The ranking, based on a survey of more than 20,000 online advertisers, publishers and agencies in the affiliate marketing industry, was conducted by ... more...

Affiliate Summit West 2014: What Happens In Vegas…

Written on
January 13th 2014
Author
Warren Corpus

ADOTAS – Happy 2014, everyone!  The beginning of the new year has been quite harrowing, hasn’t it?  Many of us have experienced bitter cold thanks to something called a “polar vortex,” while others have had to experience FSU fans rant and rave about ending the SEC’s streak of national championships.  ... more...

Matomy Media Group Merges U.S. Subsidiary MediaWhiz into Global Operations

Written on
January 7th 2014
Author
AdotasWire

EL AVIV and NEW YORK, January 7, 2014 (ADOTAS) — Global performance marketing company Matomy Media Group (“Matomy”) today announced the completion of the integration of its U.S. subsidiary, MediaWhiz, into its global operations. As part of the corporate integration, the MediaWhiz brand has been retired, with the company now serving ... more...

Virgin Atlantic Travels with Affiliate Window for New Performance Marketing Launch

Written on
October 21st 2013
Author
AdotasWire

CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) – Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window. Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand ... more...

A Performance Marketing Checklist for Small Advertisers

Written on
May 28th 2013
Author
Morgan Foland

ADOTAS – Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful, it requires an understanding of the basics. This checklist is not a definitive list, but outlines the core elements that small advertisers ... more...

Why Cheap Affiliate Management Does Not Work

Written on
May 23rd 2013
Author
Robert Glazer

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: They’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate ... more...

Adotas Poll: Google Affiliate Network Shutdown is Good News

Written on
April 26th 2013
Author
Mike Daly

ADOTAS – In last week’s reader poll, we asked:  ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll ... more...

Google Affiliate Network Retiring: Not That Big a Deal

Written on
April 26th 2013
Author
Kyle Gale

ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing ... more...

Don’t Panic: Google Closing Its Affiliate Network Opens New Doors for Performance Marketers

Written on
April 22nd 2013
Author
Malcolm Cowley

ADOTAS — It began as an announcement on the Google Affiliate Network (GAN) blog and sent ripples through the performance-marketing world. Google said it plans to shut down its affiliate network to “focus on other products that are driving great results for clients.” Prominent industry thought leaders began to weigh ... more...