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affiliate-marketing



Adotas Poll: Google Affiliate Network Shutdown is Good News

Written on
April 26th 2013
Author
Mike Daly

ADOTAS – In last week’s reader poll, we asked:  ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll [...] more...

Google Affiliate Network Retiring: Not That Big a Deal

Written on
April 26th 2013
Author
Kyle Gale

ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing [...] more...

Don’t Panic: Google Closing Its Affiliate Network Opens New Doors for Performance Marketers

Written on
April 22nd 2013
Author
Malcolm Cowley

ADOTAS — It began as an announcement on the Google Affiliate Network (GAN) blog and sent ripples through the performance-marketing world. Google said it plans to shut down its affiliate network to “focus on other products that are driving great results for clients.” Prominent industry thought leaders began to weigh [...] more...

MediaWhiz Expands Affiliate Network to Include International Campaigns

Written on
April 19th 2013
Author
AdotasWire

NEW YORK, April 18, 2013 (ADOTAS) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with parent company Matomy Media Group. MediaWhiz now offers a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as [...] more...

Making the Transition from Google Affiliate Network

Written on
April 19th 2013
Author
Dinesh Boaz

ADOTAS — For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program.  As an agency, Direct Agents has been working with GAN for over 3 years, and it has been an excellent platform to [...] more...

Google to Shut Down Affiliate Network

Written on
April 17th 2013
Author
Mike Daly

ADOTAS — Google is shuttering its affiliate network, implying in a blog post that it was not delivering the desired results for its clients. “Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem,” read the blog post by J.J. [...] more...

MediaWhiz Launches Mobile Performance Marketing Practice

Written on
March 18th 2013
Author
AdotasWire

LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, [...] more...

Video Q&A: Peter Klein of MediaWhiz

Written on
March 14th 2013
Author
Mike Daly

Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company’s New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire and retain customers more profitably. MediaWhiz is a Matomy [...] more...

FTC Cracks Down on Alleged Spam Text Messages from Affiliate Marketers

Written on
March 8th 2013
Author
AdotasWire

The Federal Trade Commission is cracking down on affiliate marketers that allegedly bombarded consumers with hundreds of millions of unwanted spam text messages in an effort to steer them towards deceptive websites falsely promising “free” gift cards. In eight different complaints filed in courts around the United States, the FTC charged [...] more...

5 Metrics for a Successful Performance Marketing Campaign

Written on
February 25th 2013
Author
Matt Swan

How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements beyond simply the number of transactions that should be taken into account. 1. Quality of Customers referred through [...] more...



Spotlight

5 Metrics for a Successful Performance Marketing CampaignHow can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the [...] more...

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