affiliate-marketing
AOL Shoves Away Buy.at
ADOTAS – Aol’s been going through a lot of changes lately after splitting with sugar daddy Time Warner. As it’s refocusing as a content-based network, Aol’s decided it just doesn’t have enough time or energy for affiliate marketing, so it has sold Buy.at to London-based Digital Window. Aol hopes Buy.at’s [...] more...
Affiliate Marketing as Passport
ADOTAS – Expanding your product’s audience is a touchy process. American markets offer a venue that all of us can understand, offering typically consistent consumer behavior that is simple for us to learn and analyze. But when you look to expand internationally, sudden roadblocks can stop your expansion in its [...] more...
DSNR Shines Spotlight on Landing Pages
ADOTAS – So much emphasis is put on the click that the importance of a landing page inappropriately gets shoved to a back burner. DSNR Media Group aims to put the landing page back front and center with Traffiliate, a tech platform that blends pre-click data with post-click and post-conversion [...] more...
MediaTrust Busy at Work in Labs
ADOTAS – Put on your lab coat and safety goggles, kids, because we’re entering MediaTrust Labs, a cross-company initiative from MediaTrust designed to establish an environment where employees from different divisions can share ideas with and learn from clients and partners. The first experiment of the semester involves a disciplined ROI [...] more...
What You Talkin’ ’bout?
ADOTAS – Before the ball drops on New Year’s Eve, digital prognosticators have made an annual practice of claiming that this year — yes, this year — is the year when search engine optimization shuffles off this mortal coil and skips through the gates of Internet heaven. Well, after years of [...] more...
Affiliate Marketing Garners FTC’s Concern
ADOTAS – Jon Leibowitz entered the position of Federal Trade Commission chairman with three priorities: privacy, poverty and health. According to FTC Northeast Region Director Leonard Gordon, who spoke to a packed conference room at the offices of marketing and advertising firm Venable LLP yesterday, the FTC is focused on [...] more...
Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter Bordes
ADOTAS – In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence to [...] more...
Finding Your Affiliate Niche
ADOTAS — As affiliates are increasingly mesmerized by today’s hottest campaigns, some fail to realize that the success of those campaigns will inevitably lead to market saturation. Competing for placement within the top markets can often be time consuming and expensive, leaving a number of affiliates disappointed with their results. Smaller [...] more...
An organized Affiliate Marketing life
ADOTAS — Prior to working in this industry, I had always considered multitasking as one of my greatest strengths. Crediting my mathematical background, organization was a key contributer to my productivity. After experiencing the industry first-hand, I quickly noticed that organization tends to take a backseat to the the rapid pace [...] more...
Happy 10th Birthday Commission Junction!
ADOTAS – ValueClick’s Commission Junction is celebrating its 10-year anniversary as one of the first global affiliate marketing networks. Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to all [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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