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Berggi Launches Mobile Ad Platform

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Berggi, a mobile applications provider, has announced the launch of a new mobile platform called Ads@Berggi, that it says will monetize their advertising-driven mobile traffic. With more than 3 million users and a wide range of applications for phones, including Web downloads, e-mails and videos, the biggest problem Berggi [...] more...

Social Networking: More Than Pokes and Games

Written on: May 6th 2008
Author: Uriah Av-Ron

ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] more...

OneBigPlanet: From 0 to 25 Million in Six Months

Written on: May 6th 2008
Author: Kathleen

ADOTAS – OneBigPlanet is trying to make the world just a little bit smaller. The company recently announced the launch of a new Commerce and Loyalty Platform to help social networks tap into new revenue streams and fight the high turnover rates seen by most sites. In the next six [...] more...

ScanScout Scores Broadband Video Account

Written on: April 23rd 2008
Author: Kathleen

ADOTAS – Online video network Broadband Enterprises has selected ScanScout, Inc. to be their exclusive domestic provider of in-stream video advertising, the company announced today. ScanScout’s technology was designed to expand video advertising opportunities for advertisers and publishers and Broadband said it expects the partnership to cause a “significant” spike [...] more...

Travel Ad Network Gets $15 Infusion

Written on: April 21st 2008
Author: Kathleen

ADOTAS – The Travel Ad Network has raised $15 million in a Series A round of financing, the company announced today. Rho Ventures, Village Ventures and individual investors provided the influx, which will be used to grow its product lineup and expand into new markets. The vertical ad network targets travel [...] more...

Bigreds Sees Red, Sues Yahoo for $1M

Written on: April 17th 2008
Author: Kathleen

ADOTAS — Online retailer Bigreds.com has filed a $1 million lawsuit against Yahoo Inc. The online collectibles retailer said it knowingly used a pay-per-click service operated by Yahoo, but alleged it was overcharged by thousands of dollars because of click fraud Yahoo failed to stamp out. Bigreds.com reportedly says it used [...] more...

Report: Paid Search Top Acquisition Tool for Retailers

Written on: April 17th 2008
Author: Kathleen

ADOTAS – In a year of dismal retail sales projections, a recent report says Americans will continue to snap up clothes, computers and cars online. A Shop.org conducted by Forrester Research found that online retail sales should climb 17% this year to $204 billion. Shop.org also found that 53% of online [...] more...

Conflict of Interest

Written on: April 9th 2008
Author: DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...

Hydra Grows Ad Sales Team

Written on: March 31st 2008
Author: Editor

ADOTAS – Hydra Network, an interactive ad network that specializes in cost-per-acquisition, today announced the appointment of a sales director and the hiring of a new performance media consultant. Chris Pink was promoted to sales director; he joined Hydra in 2005 as the sole member of its sales division and he [...] more...

LinkShare Adds Kick to Publishing Dashboard

Written on: February 22nd 2008
Author: Editor

ADOTAS — Don’t like to wait? Well, there’s good news for perpetually toe-tapping online advertisers today. Pay-per-action marketing network LinkShare today unveiled a new publisher dashboard that allows publishers to quickly manage their affiliate marketing programs. “We now have a tool that makes it easier than ever for publishers to manage [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...