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Isobar Buys AdWatch, Russia’s Top Shop

Written on
June 5th 2008
Author
Kathleen

ADOTAS – Aegis has snapped up AdWatch in Russia, making its digital marketing unit, Isobar, the country’s premier online media company. Isobar is already the world’s biggest digital ad service network, and the move into Russia, a rapidly growing emerging market, highlights the U.K. company’s strategic smarts. Russia is poised to [...] more...

Aegis Acquires Bluestreak. DoubleClick Shakes In Their Boots

Written on
June 26th 2007
Author
Editor

Sarah Fay, U.S. president of Isobar, Aegis’ digital network claims that DoubleClick should not be worried about the acquisition of Bluestreak…yet. “Buying Bluestreak does not affect our global deal with DoubleClick, but I’d like them to know that we have alternatives now,” said Fay. The acquisition revolution has nearly eradicated the existence [...] more...

Results Are In: Aegis And WPP On Top

Written on
June 22nd 2007
Author
Editor

In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...

ADOTAS Advertising Week Conversations: David Verklin, CEO, Carat Americas

Written on
October 1st 2006
Author
Kiran Aditham

A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of course, [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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