adxpose
Verified: comScore Acquires AdXpose to Bolster Analytics Offering
ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials [...] more...
No More Mpire, Just AdXpose
ADOTAS – All right, it took a little while but I finally have it straight: Mpire is the company, AdXpose is the ad verification product. No more confusion… WHAT? The company actually changed its name to AdXpose? Nerds! I spent so much time memorizing that Mpire was the product… No… [...] more...
Mpire Goes Mobile With AdXpose
ADOTAS – Everybody in digital advertising is going mobile, and the ad verifiers don’t want to be left behind. Mpire announced has introduced in beta reporting on mobile ad compliance to its AdXpose ad verification technology and analytics suite. Users will be able to view metrics like placement, impressions, geography, demographic, brand [...] more...
Mpire Hooks Up With ADTECH for Verification Reselling
ADOTAS – Hailing from the true indie rock scene — label-free except for one EP’s brief stint on a record label — I’m all about the DIY (do-it-yourself) aesthetic, so I nod my head approvingly at Mpire’s deal with ADTECH, AOL’s ad server, to give demand siders more control over [...] more...
Answers Served: Mpire Integrates AdXpose Into ZEDO
ADOTAS – Ad verifiers continue to extend the olive branch to the supply side — a month after AdSafe unveiled its Network Monitor, Mpire has partnered with independent ad network and tech platform ZEDO. AdXpose campaign verification software will be integrated directly into ZEDO’s ad server, which will also give publishers [...] more...
Mpire Gets TRUSTe Seal of Approval
ADOTAS – The graphic novel and movie version of “Watchmen” gave new popularity to the old Latin phrase, “Quis custodiet ipsos custodes?” — best translated into English as “Who watches the watchmen?” In particular, ad networks and exchanges across the Internet have molded the phrase into “Who verifies the verifiers?” In [...] more...
Mpire Integrates AdXpose With DART, Adds Partners
ADOTAS – Love ‘em or leave em’, ad verifiers have found quite a market. Mpire in particular has fared well, with its AdXpose product being able to boast native integration with and official certification by DoubleClick’s DART ad server. It just so happens to be DART’s one and only ad verification [...] more...
Mpire Puts Ad Blocking in Clients’ Hands
ADOTAS – Ad blocking is all the rage these days, whether semantic or contextual. Brands dipping their toes into the online water are less worried about showing up on a porn site (as was the concern in the “olden” days) but showing up next to scandalous content. However, Mpire’s recent ad-blocking [...] more...
Readers comment on Zango’s death, AdXpose and Online engagement
ADOTAS — Opinions went wild on Zango’s predicted death and inexplicable reasons why anyone invested in the company and readers were positive about the unveiling of AdExpose and talk about online engagement. Here are some of those comments. Zango dies, CEO bankrupt Brian DuBridge: “Of course they went under! They and all their [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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