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Quick Hits: Casale Hooks Up With Turn, AdoTube Stats and More

Written on
September 30th 2011
Author
Gavin Dunaway

ADOTAS – Following the launch of its premium exchange for its tight base of 3,000 quality publishers, Casale Media has partnered with Turn to power real-time bidding of the CasaleX platform. According to video ad network AdoTube’s second-quarter 2011 In-Stream Ad Format Index, 84% of consumers who selected their pre-roll advertisement via [...] more...

SEO Signals: Google Wants You to Buy Trust

Written on
September 16th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – We’ve already documented that Google hates scalable SEO strategies for economically sound reasons: their utopia is a world in which a CMO who doubles his digital spending has to do so through AdWords or DoubleClick—nothing else scales the same way. That explains a lot about Google: not just [...] more...

Google Paid Its Way Out of CEO’s Prosecution?

Written on
August 29th 2011
Author
Gavin Dunaway

ADOTAS – Like a lot of media outlets, we were miffed by the $500 million fine the U.S. Justice Department levied against Google for letting Canadian pharmacies target drug ads to U.S. users through AdWords. We were nearly aghast when we learned that the settlement included both both the ad revenue [...] more...

How LinkedIn Blindsided the SEO Establishment

Written on
August 17th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – In AdWords, there’s a pretty simple rule: the winner is determined by the underlying economics, not by a superior AdWords strategy. In most parts of SEO, that’s true: if someone negotiates a better affiliate payout for the term “mortgage refinancing,” they can probably be the high bidder [...] more...

WordStream Introduces Free and Instant PPC Audit Tool

Written on
August 9th 2011
Author
Gavin Dunaway

ADOTAS – Do you toss and turn all night, unsure if your Google PPC campaigns are measuring up? Better take a trip over to WordStream to get a free audit through the PPC marketer’s new free service, Google AdWords Performance Grader. In comparing your campaign against peers spending the same amount on [...] more...

AdGooroo Shares Data on Expensive AdWords Keywords

Written on
July 25th 2011
Author
Gavin Dunaway

ADOTAS - WordStream’s chart on on the 20 most expensive Google keyword groups on AdWords has been making the Internet rounds, so AdGooroo CEO Rich Stokes was kind enough to send over some companion data from his company’s expansive advertising research vaults. Here are the top 10 most expensive keywords on AdWords for June [...] more...

Insurance, Lawyers Top Most Expensive Google Keyword Categories

Written on
July 19th 2011
Author
Gavin Dunaway

ADOTAS – Back in 2009, ad research depot AdGooroo reported that “mesothelioma” cracked the $100 price barrier for a Google keyword on AdWords, causing many Internet marketers to comment, “What the hell is that?” Mesothelioma is a rare form of cancer caused by asbestos — the high price tag denoted [...] more...

Quick Hits: Big Fuel, OTA, MediaBank and More

Written on
June 6th 2011
Author
Gavin Dunaway

ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...

April Is Best Month Ever for AdWords

Written on
June 3rd 2011
Author
Gavin Dunaway

ADOTAS – Continuing to break revenue records, Google AdWords had its best month ever in April, according to research by AdGooroo. The most credit can be given to the Financial services industry, which spent close to $300 million on AdWords. That’s about $100 million more than the next vertical, computers and [...] more...

DOJ Investigating Google Over Rogue Pharmacy Ads

Written on
May 13th 2011
Author
Gavin Dunaway

ADOTAS – Google didn’t much feel like talking about the $500 million charge it listed on a U.S. Securities Exchange Committee filing as being set aside for a settlement with the Justice Department over advertising practices. But The Wall Street Journal got some insiders to squeal: the DOJ investigation is looking [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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