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Conflict of Interest

Written on
April 9th 2008
Author
DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...

Should Google Brace Itself for an Ad Backlash?

Written on
April 4th 2008
Author
Kathleen

ADOTAS – Will Google face a backlash from advertisers because of its plummeting click-through rates? Here’s the thing: because of a recent price change, advertisers are now paying more for less. In March, Google changed its AdWords algorithm, which means that some advertising are paying much higher rates … yet their [...] more...

Jivox Hopes to Do for Video What Google’s AdWords Did for Display

Written on
March 10th 2008
Author
Editor

ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...

ReachLocal Forms Strategic Alliance With Google

Written on
January 8th 2008
Author
Alternative Media

ReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users [...] more...

Pricing For Online Video Advertising

Written on
December 24th 2007
Author
Alternative Media

What are video sites getting for CPMs? On the high end are niche sites for business leaders from WSJ.com and the Wall Street Journal Digital Network, selling video ads for $90 CPM on their video pre-rolls. On the other end are video ads on sites that focus on user generated content, [...] more...

CNN And Google Team Up

Written on
August 29th 2007
Author
Editor

CNN has renewed its contract with Google AdSense for several more years to come. This means that all of CNN’s auction-based text ads will be provided by Google exclusively in the U.S. Also, AdWords advertisers will benefit from this as CNN.com’s inventory will open to them. Even though Google will be [...] more...

Google Moves Into Offline Pages

Written on
July 18th 2007
Author
Editor

AdWord customers will now have the ability to buy ads in 225 newspapers throughout the United States, thanks to Google who has opened it Print Ads Program. Google launched Print Ads in November of 2006. The company initially allowed a smaller group of advertisers to purchase offline ad space with 50 [...] more...

CPC ROIs Coming Up Short

Written on
July 10th 2007
Author
Editor

ScanAlert’s “Digital Window Shopping” analysis has found that even though there is more shopping being done online today, customers are taking more time to choose purchases. This has led to the recommendation that pay-per-click advertising campaigns may need to be reassessed to use longer time frames to calculate return-on-investment. The company’s [...] more...

Coming Soon: Google AdWords for Radio?

Written on
December 8th 2006
Author
Editor

Nothing much happened after Google acquired radio ad management company dMarc Broadcasting earlier this year for $102 million, causing speculations about a possible radio advertising service to quickly go underground… until now. According to Google’s Inside AdWords blog, Google has begun testing audio ads among a small number of U.S. [...] more...

Make Your Landing Page Lucrative: Creating Killer Destinations that Offer Value and Generate Revenue

Written on
September 28th 2006
Author
Cameron Miller

It’s long been known that effective landing pages hold the key for generating revenue through pay-per-click search marketing efforts. But with recent changes to the AdWords Quality Score algorithm, if search engine marketers want to improve their conversions and keep their costs-per-click down, it’s more important now than ever before [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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