adwords



Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

OPINION: What Google Doesn’t Want You to Know About Paid Search Performance

Written on
June 16th 2014
Author
Andries de Villiers

ADOTAS – I’m going to hit you with a hard truth. If you are a search marketer with strong brand equity, and rely on Google for performance metrics, you are allocating your digital marketing budget inefficiently. If you’re not analyzing brand ROI and non-brand ROI separately, you don’t know the ... more...

EXCLUSIVE: ‘Data Elite’ Grad Helps Turn Site Comments Into Big Data Gold

Written on
May 20th 2014
Author
Richard L. Tso

ADOTAS – Every entrepreneur remembers the time when they got the call that changed their life. For entrepreneur Patrick Giblin (pictured), it happened about 5 months ago. The competition among tech startups is incredibly fierce, with 3 out of 4 destined to fail, according to research released by Harvard Business School. ... more...

Google’s Paid Search Announcement: How It May Change the Ad Space

Written on
April 25th 2014
Author
Matt Marshall

ADOTAS – The search query is a fundamental piece of the paid search puzzle – a critical building block that helps advertisers understand their consumers and guide program optimization. Test Field & Execution In October 2011, Google introduced encrypted search for users logged into a Google account. By September 2013, Google quietly ... more...

3 Key Takeaways from Google’s Planned AdWords Changes

Written on
April 23rd 2014
Author
Dan Morris

ADOTAS — Yesterday, Google announced several new AdWords updates which will become available in the coming months. Vice President of Product Management Jerry Dischler made the reveal during the AdWords Performance Forum, where he reiterated Google’s mission to help advertisers “turn signals into stories,” and emphasized that “it’s no longer about ... more...

Today’s Burning Question: What Do You Think of Facebook’s New Ad Structure?

Written on
March 4th 2014
Author
Mike Daly

ADOTAS — Facebook today rolled out its new ad structure, which it announced last week. The new format, which is intended to “make it easier for advertisers of every size to organize, optimize and measure their ads,” is explained in the graphic below: Here’s how industry leaders are reacting to the ... more...

Covario: 2014 Search Outlook for Brand Advertisers (Blogshare)

Written on
January 9th 2014
Author
Mike Daly

ADOTAS – In a recent blog post, Covario’s head of global paid media strategy, Alex Funk, offered a 2014 Search Marketing Outlook for Brand Advertisers, as well as reporting on the Death of 10 Blue Links. But first, he recapped the year just past and how it set the state for ... more...

Google’s Newly Restricted Analytics: Is It About Privacy or Profit?

Written on
November 4th 2013
Author
Richard L. Tso

ADOTAS – For website publishers, Google Analytics is a boon —  one of the only free tools that provides detailed insights about inbound web traffic and page views. But in late October, Google apparently went “dark” on providing its free data, removing access to the keywords people used in Google’s ... more...

New Capabilities in Display May Change How You Value Online Media

Written on
October 25th 2013
Author
John Peebles

ADOTAS – For many companies, Google’s new AdWords Enhanced Campaigns is making paid search more expensive. At the same time, Real Time Bidding (RTB) display advertising systems give you the ability to “peek into” who you’re buying. The result is that display advertising can be bought and measured as a ... more...

Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...