adwords
Quick Hits: Casale Hooks Up With Turn, AdoTube Stats and More
ADOTAS – Following the launch of its premium exchange for its tight base of 3,000 quality publishers, Casale Media has partnered with Turn to power real-time bidding of the CasaleX platform. According to video ad network AdoTube’s second-quarter 2011 In-Stream Ad Format Index, 84% of consumers who selected their pre-roll advertisement via [...] more...
SEO Signals: Google Wants You to Buy Trust
DIGITAL DUE DILIGENCE – We’ve already documented that Google hates scalable SEO strategies for economically sound reasons: their utopia is a world in which a CMO who doubles his digital spending has to do so through AdWords or DoubleClick—nothing else scales the same way. That explains a lot about Google: not just [...] more...
Google Paid Its Way Out of CEO’s Prosecution?
ADOTAS – Like a lot of media outlets, we were miffed by the $500 million fine the U.S. Justice Department levied against Google for letting Canadian pharmacies target drug ads to U.S. users through AdWords. We were nearly aghast when we learned that the settlement included both both the ad revenue [...] more...
How LinkedIn Blindsided the SEO Establishment
DIGITAL DUE DILIGENCE – In AdWords, there’s a pretty simple rule: the winner is determined by the underlying economics, not by a superior AdWords strategy. In most parts of SEO, that’s true: if someone negotiates a better affiliate payout for the term “mortgage refinancing,” they can probably be the high bidder [...] more...
WordStream Introduces Free and Instant PPC Audit Tool
ADOTAS – Do you toss and turn all night, unsure if your Google PPC campaigns are measuring up? Better take a trip over to WordStream to get a free audit through the PPC marketer’s new free service, Google AdWords Performance Grader. In comparing your campaign against peers spending the same amount on [...] more...
AdGooroo Shares Data on Expensive AdWords Keywords
ADOTAS - WordStream’s chart on on the 20 most expensive Google keyword groups on AdWords has been making the Internet rounds, so AdGooroo CEO Rich Stokes was kind enough to send over some companion data from his company’s expansive advertising research vaults. Here are the top 10 most expensive keywords on AdWords for June [...] more...
Insurance, Lawyers Top Most Expensive Google Keyword Categories
ADOTAS – Back in 2009, ad research depot AdGooroo reported that “mesothelioma” cracked the $100 price barrier for a Google keyword on AdWords, causing many Internet marketers to comment, “What the hell is that?” Mesothelioma is a rare form of cancer caused by asbestos — the high price tag denoted [...] more...
Quick Hits: Big Fuel, OTA, MediaBank and More
ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...
April Is Best Month Ever for AdWords
ADOTAS – Continuing to break revenue records, Google AdWords had its best month ever in April, according to research by AdGooroo. The most credit can be given to the Financial services industry, which spent close to $300 million on AdWords. That’s about $100 million more than the next vertical, computers and [...] more...
DOJ Investigating Google Over Rogue Pharmacy Ads
ADOTAS – Google didn’t much feel like talking about the $500 million charge it listed on a U.S. Securities Exchange Committee filing as being set aside for a settlement with the Justice Department over advertising practices. But The Wall Street Journal got some insiders to squeal: the DOJ investigation is looking [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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