adwords
AdWords Locks In on Specific Mobile Devices and Carriers
ADOTAS – Google is narrowing advertiser’s sights on the mobile front. AdWords has enabled mobile campaigns to target specific devices and carriers — either from the U.S. or Canada. Supported devices include those operating with Android or the Palm OS and iPhones — no BlackBerry for you! Google believes this will [...] more...
AdWords opens up mortgages to comparison
ADOTAS – The term “mortgage” is still sending shivers down most Americans spines as the foreclosure fallout from the subprime crisis continues to spread across the nation. However, Google has introduced a new ad product promoting transparency in the blemished sector. AdWords Comparison Ads, which will enable users to specify their [...] more...
Advertisers overpaying for Google ads
ADOTAS — Google might be inflating advertisers’ conversion rates, leading advertisers to pay more than they should, a new analysis shows. According to Ben Edelman, an assistant professor at the Harvard Business School, Google and its partners intercede in transactions advertisers would otherwise have received for free, so the true effectiveness of [...] more...
Google might welcome AdWords trademark court battle
ADOTAS — Could an attempt to create a class action lawsuit based on the search giant’s AdWords finally settle a long-simmering trademark dispute? Google allows advertisers to buy search terms, including trademarks of rival advertisers. The buyers can then use them in displays on the top or right side of the [...] more...
Google too big of a target not to go after?*
ADOTAS – Despite (or better yet because of) an analyst’s prediction that Google will be worth $200 billion in a year, whoever does public relations should tell Eric Schmidt to shut up. Google dominates in search, is branching out into browsers, mobile and publishing and has a major hold in online advertising. All [...] more...
Google allows disappearing ads
ADOTAS — Google is showing the icon from SearchWiki besides ad headlines now. SearchWiki lets you customize your Google Web Search results by ranking, removing, and adding notes to them. But according to the SERP help page: “Don’t like a result? Click [X] to remove it, and it’ll remain hidden whenever you do [...] more...
Judge: Google Not Liable for Fraudulent Ads
ADOTAS – A lawsuit filed against Google for allegedly fraudulent ads has been dismissed by a San Jose District Judge. The ads in question were for pay-per-click ringtone ads created on the AdWords Platform. The judge ruled that the Communications Decency Act absolves the Internet titan from liability. The plaintiff is [...] more...
Google Unveils AdWords DIY Recession Special
ADOTAS – Google, like MySpace, is embracing DIY culture with its newly unveiled Display Ad Builder. The product is aimed at users who want to go beyond text ad campaigns, but don’t want to hire a middle man or designer to create the ads. According to the AdWords blog, The [...] more...
Funding Round-Up: Zemanta, CrossLoop
ADOTAS – Blogging simplifier Zemanta received about $750,000 in a seed investment from Union Square Ventures. USV describes Zemanta as “AdWords for content creators.” Peer-to-peer help desk application CrossLoop has raised $6 million in Series B funding. Venrock led the round, with El Dorado Ventures participating. Subscribe to the free Adotas.com [...] more...
Google Ramping Up Ad-Quality Scoring
ADOTAS – Google AdWords is updating its ad-quality scoring system. The Quality Score will be decided as search queries are made, theoretically making them more accurate; keywords won’t be labeled inactive for search and minimum bid will be replaced by first page bid. “AdWords will use the most accurate, specific, and up-to-date [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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