adweek



Adweek Announces Global, United States and Digital Agencies of the Year for 2014

Written on
December 15th 2014
Author
AdWeek

In the annual cover and feature, Adweek announced its picks for Agency of the Year — Global, U.S. and Digital. Taking the top spot, BBDO’s Tenacity Turned a Major Client Loss Into a Minor Setback. Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette’s men’s product line in ... more...

As Year Winds Down, Adweek Ranks The Top Ads of 2014

Written on
December 1st 2014
Author
AdWeek

Score one for advertising, and for anti-advertising too. Plenty of campaigns—in all sorts of styles, themes and textures—found the perfect formula of idea and execution to produce something brilliantly compelling in 2014. Adweek released its of the top 10 best ads today and none disappoint. It was Droga5 and Newcastle Brown Ale’s ... more...

According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks

Written on
October 27th 2014
Author
Adotas

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. ... more...

Winners announced for Adweek’s Project Isaac Award

Written on
September 22nd 2014
Author
Press Release

(ADOTAS) New York, NY (Sept. 22, 2014) – ADWEEK, the leading resource for media, marketing and advertising news, today announces its 2014 Project Isaac and Isaac+ Award winners, honoring inventors expanding the realm of possibility and transforming media, advertising, marketing and technology with new products and concepts. This year’s winners are showcased ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

The Unexpected Publisher: LinkedIn Delves Further into Native and Influencer Content

Written on
February 10th 2014
Author
Richard L. Tso

ADOTAS – Professionals around the globe flock to LinkedIn as a way to connect with colleagues, network or search for a new job. But behind the scenes, the professional social network has been making its move to join a new breed of publishers – those vying to become a primary ... more...

Second Screen Phenomenon Opens Cross-Channel Marketing Opportunities

Written on
November 13th 2013
Author
Christine Oliveri

ADOTAS – Device proliferation is changing the way we access and view media, with consumers increasingly likely to use a smartphone or tablet as a second screen while viewing content on TV or online. A Time Warner study highlighted by Adweek shows that multitasking via second screens during TV viewing ... more...

Watch: AOL Adopts Video Ad Unit That Enables Consumers To Skip Pre-Roll

Written on
September 9th 2013
Author
Richard L. Tso

ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to add ... more...

Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’

Written on
June 18th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. After a month long hiatus of readjusting to living with mom and dad again and spoiling my newly 21-year-old liver, my ... more...