advetising-campaign



It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., ... more...