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Planning 2.0: The Next Agency Paradigm Shift

Written on
June 6th 2006
Author
Craig Walmsley

Things used to be pretty straightforward. You had a product you wanted to sell, some folks to sell it to, and some well-defined media through which to tell people about it. A planner knew what they had to do — some customer research, a focus group or two, sometimes a [...] more...



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