advertising_research_foundation
ARF Plans Online Advertising Guide
To bolster the confidence of wary brand marketers, the Advertising Research Foundation is planning to publish a new guide to online advertising. According to a recent report, “The Online Advertising Playbook” will be a 320 page manual that includes case studies and interviews with advertisers, agency executives, research firms, and [...] more...
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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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