advertising



Sizmek Presents Ads Of The Week: January 19th – January 23rd

Written on
January 23rd 2015
Author
Sizmek

This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with celebrity athletes, BMW shows off its latest mobile innovation, Vodafone promotes the power of mobile advertising, and ... more...

Education is 2015’s Unexpected Fraud Challenge

Written on
January 20th 2015
Author
Ian Wallin

Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant issue; ... more...

How Anyone Can Clean Up Their Email List in Six Easy Steps

Written on
January 14th 2015
Author
Robert Cordray

No matter what your overall digital marketing strategy is, you can’t undersell the importance of email marketing. And while there are a number of exceptional software programs that do amazing work, there’s always need for a human to get in there and clean up the email list once in a ... more...

Adweek Launches Adweek Blog Network, Integrates Editorial Properties With New Site

Written on
January 13th 2015
Author
Caroline Albanese

Adweek today announced the formation of the Adweek Blog Network (ABN) – an aggregation of leading industry blogs formerly operated by Mediabistro. Alongside Adweek, the ABN will bolster industry coverage across the media landscape. The ABN includes nine individual properties, each migrating to an Adweek.com domain.  The launch includes a redesign of each blog and its associated newsletter product. ... more...

Why Your Brand Doesn’t Need the Kardashians to ‘Keep Up’ with Social Marketing

Written on
January 13th 2015
Author
Lyle Stevens

It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To generate ... more...

Sizmek Presents Ads Of The Week: January 5th – January 9th

Written on
January 9th 2015
Author
Sizmek

Now that the gift-giving season is over, these ads invite us to give ourselves a treat for a change. Escape into a fairy-tale fantasy at the theatre, fly to a getaway destination, get your skin into springtime shape or gift yourself with something truly indulgent, this week’s featured ads are ... more...

Meredith Expands Digital Capabilities with Acquisition of Selectable Media

Written on
January 6th 2015
Author
Adotas

Meredith Corporation (NYSE:MDP), the leading media and marketing company serving American women, announced today that it has acquired Selectable Media, a leading native and engagement-based advertising company. “The addition of Selectable Media further enhances our ability to offer clients innovative native and engagement-based advertising solutions across both Meredith Digital’s audience of ... more...

More Companies Take Control of Programmatic Advertising In House

Written on
December 17th 2014
Author
Adotas

AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a “service ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Magna Global’s 2015 Global Advertising Revenue Forecasts Digital Ad Spending to Surpass TV by 2017

Written on
December 8th 2014
Author
Caroline Albanese

In 2015 global ad revenues are expected to grow 4.8% to $536 billion, according to the latest forecast from Magna Global. That’s down a bit from the shop’s June forecast of 4.9% growth for next year and represents a deceleration from this year when Magna expects the final tally will ... more...