advertising
Mochila: A Marketplace That Delivers
ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS some [...] more...
Pangea Media And MTV Quiz You
ADOTAS - Quibblo.com, a quiz site targeting the social networking crowd, under parent company Pangea Media is running an MTV American Mall navigation tab driving users to an MTV American Mall personality test called “Which American Mall Character Are you?”. The pages that contain the quiz also advertise branded information [...] more...
CPL Launches Lead-Gen Into The Future
ADOTAS - Today, Pontiflex, an open CPL market, announced the launch of Pontiflex GENList 2.0. This program will serve as an open and transparent publisher directory for the online lead-gen industry. Using Pontiflex GENList 2.0, advertisers will have the ability to exclusively pay for consumer leads as opposed to clicks [...] more...
Advertising To The Biggest Media Multitaskers, Kids
ADOTAS - According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...
Hearst And Clearspring Get “Widggy” With It
ADOTAS - Hearst Magazines Digital Media has announced a partnership with Clearspring, a syndicator and tracker of widgets, to build and help distribute innovative widgets. These particular widgets are being created for The Daily Green and Seventeen magazines. They will allow users to embed the applications into social networks, aggregators [...] more...
Microsoft Acquires YaData
ADOTAS - Microsoft has made an Israeli acquisition in ad-targeting startup company YaData. The firm was purchased for somewhere between $20 million and $30 million reports Cnet News. The YaData team will be integrated into Microsoft’s existing research and development center in Herzliya, Israel as part of the ad division. YaData’s [...] more...
Online Ad Revenues Streak Up, Sets New Record
ADOTAS — Internet advertising revenues for 2007 went gangbusters, the announced yesterday. Revenues are estimated to mushroom to $21.1 billion a 25% spike over the previous record-setter of almost $16.9 billion for 2006. The revenues for Q4 2007 hit about $5.9 billion making it the highest quarter ever and representing a [...] more...
Microsoft Brings Web Trafficking Measurements Into 21st Century
ADOTAS — At last: truly accurate measurements of Web traffic and sales is available. That’s according to Microsoft Corp. at least: The software giant today announced a new approach to managing and measuring the effectiveness of online campaigns called Engagement Mapping. The new model will measure all online touchpoints and interactions [...] more...
Glam, Adconion Secure Funding in Insecure Financial Environment
ADOTAS — Online ad network execs are still bringing home the bacon despite worries that the economy is hitting the skids. Glam Media and Adconion Media Group are leading the pack with significant new funding rounds announced today. Glam, a network that targets women with its own sites and its online [...] more...
Microsoft Launches Digital Ad Platform in India
ADOTAS — Microsoft launched a digital ad platform in India today, according to reports. The company will provide display, rich media, contextual and video advertising to partners Bollywood Hungama, Equitymaster, HDFC Sec and Facebook. Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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