advertising



Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
AdotasWire

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...

ANALYSIS: Not Much to Shout About at Yahoo!

Written on
February 19th 2014
Author
Peter Koeppel

ADOTAS – Marissa Mayer’s attempt to turn Yahoo! around seems to have become stuck in neutral. The company recently reported that its revenues fell by 1.7 percent in the fourth quarter, minus commissions paid out to partners for Web traffic. This is the fourth straight quarter with no growth. By the ... more...

Photo Gallery: ADS*CON*14

Written on
February 17th 2014
Author
Mike Daly

ADOTAS – On February 6, Dstillery and NYU Stern Center for Business Analytics hosted the second annual ADS*CON. “ADS*CON*14: Embracing the Noise” was a half-day symposium dedicated to exploring how we find meaningful signals in massive and often noisy data sets. It explored the impact of bigger and more varied data on building models ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

AddThis Reveals the Social Media Super Bowl Winners

Written on
February 3rd 2014
Author
AdotasWire

VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game. AddThis is the world’s largest content engagement platform and its tools helped advertisers, ... more...

Super Bowl is the Party of the Year. Got a Story to Tell or a Joke to Share?

Written on
January 31st 2014
Author
Mike Barrett

ADOTAS – It’s Super Bowl season again, and the industry debate is on: Are the ads worth it, or are they a waste of money? No matter which side you come down on, you can’t argue this: with an average audience of more than 105+ million viewers, the Super Bowl ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...

The Super Bowl Ad: TV vs. Social ROI

Written on
January 29th 2014
Author
Adotas

ADOTAS — Ampush, the ad technology company and Facebook sPMD, just developed an infographic comparing TV Super Bowl Ads vs. Facebook and Twitter. The infographic explores ROI and where advertisers’ money would be best spent based on viewership, engagement, return, etc. Subscribe to the free Adotas.com Newsletter addthis_url ... more...