advertising



How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014
Author
Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...

Rocket Fuel Announces CFO Transition

Written on
September 8th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, Calif., Sept. 8, 2014 – Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, announced today that J. Peter Bardwick, Chief Financial Officer, has given notice of his intention to resign as CFO to pursue other opportunities closer to his ... more...

Study Uncovers the Missing Link in Programmatic Buying: Publisher Brand Strength

Written on
June 23rd 2014
Author
Press Release

Boston, MA, June 17, 2014 (ADOTAS) – Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and ... more...

Ad Campaigns for NASCAR, Fruit of the Loom & Dove Men+Care Remind Us that Dads Matter

Written on
June 9th 2014
Author
Richard L. Tso

ADOTAS – Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and Dove ... more...

Surviving the AdPocalypse: What Will You Do When the Current Model Stops Working?

Written on
May 29th 2014
Author
David Melamed

ADOTAS – There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will close ... more...

WATCH: FreeWheel’s Brian Dutt on the Outlook for Mobile Video

Written on
May 21st 2014
Author
Adotas

ADOTAS – We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they need ... more...

Mobile, Video and Advertising: It’s All About Context

Written on
May 13th 2014
Author
Irfon Watkins

ADOTAS – All across the country, trains, planes and the back seats of automobiles are filled with people snacking. But it’s not just Doritos and Hershey Bars that are being consumed. Users are gorging at record rates on video content on their smartphones and tablets. 183.8 million Americans watched 48.7 billion online ... more...

Yahoo Takes a Mobile-First Approach to Native Ads

Written on
May 12th 2014
Author
Mike Daly

ADOTAS – Today, Yahoo is  rolling out new, image-rich native ads that aim deliver deep user engagement and drive improved recall, intent and favorability for advertisers. These new ads are available through Yahoo Gemini. With half of its monthly active users reportedly coming to Yahoo on a mobile device, the ad units are ... more...

Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
Press Release

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...