advertising



More Companies Take Control of Programmatic Advertising In House

Written on
December 17th 2014
Author
Adotas

AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a “service ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Magna Global’s 2015 Global Advertising Revenue Forecasts Digital Ad Spending to Surpass TV by 2017

Written on
December 8th 2014
Author
Press Release

In 2015 global ad revenues are expected to grow 4.8% to $536 billion, according to the latest forecast from Magna Global. That’s down a bit from the shop’s June forecast of 4.9% growth for next year and represents a deceleration from this year when Magna expects the final tally will ... more...

As Year Winds Down, Adweek Ranks The Top Ads of 2014

Written on
December 1st 2014
Author
AdWeek

Score one for advertising, and for anti-advertising too. Plenty of campaigns—in all sorts of styles, themes and textures—found the perfect formula of idea and execution to produce something brilliantly compelling in 2014. Adweek released its of the top 10 best ads today and none disappoint. It was Droga5 and Newcastle Brown Ale’s ... more...

Adweek Announces Winners for the 2014 Media Plan of the Year

Written on
November 10th 2014
Author
Adotas

Today, Adweek announced 18 winners for the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful efforts apart from the rest, earning a handful of media shops large and small the award. Winners include: Campaign Spending $10 Million–$25 Million, Google: YouTube Stars (also Adweek’s ... more...

Sizmek Presents Ads of the Week: November 3rd – November 7th

Written on
November 7th 2014
Author
Sizmek

First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever ways ... more...

How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014
Author
Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...

Rocket Fuel Announces CFO Transition

Written on
September 8th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, Calif., Sept. 8, 2014 – Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, announced today that J. Peter Bardwick, Chief Financial Officer, has given notice of his intention to resign as CFO to pursue other opportunities closer to his ... more...

Study Uncovers the Missing Link in Programmatic Buying: Publisher Brand Strength

Written on
June 23rd 2014
Author
Press Release

Boston, MA, June 17, 2014 (ADOTAS) – Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and ... more...

Ad Campaigns for NASCAR, Fruit of the Loom & Dove Men+Care Remind Us that Dads Matter

Written on
June 9th 2014
Author
Richard L. Tso

ADOTAS – Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and Dove ... more...