advertising
Revenue? Whatever, says Twitter
ADOTAS – Will becoming a billion-dollar player spoil Twitter? Not a chance Chief Executive and Cofounder Evan Williams told a roomful of reporters at the Online News Association conference in San Fransisco. A week after confirming the company’s impressive $100 million of fundraising, Williams said Twitter felt no pressure to come [...] more...
Murdoch gleefully predicts ad uptick and that Kindle will ruin unions
ADOTAS — Nothing like being an anti-union media mogul in a seismic shift. Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is [...] more...
Facebook, MySpace corner the social market on display advertising
ADOTAS — Social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category. According to comScore, AT&T Inc, Experian Interactive and IAC/Interactive Corp’s Ask Network were the [...] more...
Quelle surprise! advertising spending down
ADOTAS — U.S. ad spending fell 15.4% in the first half of 2009, according to Nielsen. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008. The automotive industry was the top [...] more...
Facebook’s next step in crushing Twitter
ADOTAS — Though the growing social network has a friend-only wall and the microblogging network is open to everyone, it still looks like at least one of them believes it is competing for a similar audience. Facebook has started to roll out a new ‘everyone’ search feature that makes it possible to see all public results [...] more...
Facebook targeted ad crosses the creepy line
ADOTAS — A friend of mine was freaked out recently when she saw an ad on her homepage that appeared to know more about her than she wanted. She opened the Facebook page and this popped up: The above is a screen capture of the image. The name of the so-called social [...] more...
Publicis: Advertising will recover second half of the year
ADOTAS — Sounds like wishful thinking compared to almost everyone I have talked to on and off the record. But, according to Reuters, French advertising firm Publicis Chairman Maurice Levy said that “the second quarter will be the toughest quarter, with an improvement coming in the second half of the year.” [...] more...
New York Times blog fail prompts Jeff Jarvis deep sigh
ADOTAS — I’m not really sure why the Times wastes in print on what blogs do or don’t do well. The newspaper seems to think what works for traditional journalism is the same way it should for blogs, it doesn’t, and time after time foists another silly blog-centric story on readers. [...] more...
‘Tech is taking us for a ride’
ADOTAS — If you have a moment, or at least 9 minutes, after looking at your diminishing ad dollars, here’s a video, song to American Pie that will remind you whose fault it is. The year the media died Subscribe to the free Adotas.com Newsletter addthis_url = [...] more...
New York Times ads leverage brand Gawker-style
ADOTAS — The line between news editorial and advertisement gets blurrier every day on the web. Take Gawker. Prompted by what appeared to be a straight forward press release, Alley insider reported that the media company acqured a blog called BloodCopy.com. Later it was discovered that the news was fake and [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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