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AOL Creates Ad-Friendly Tech Network

Written on: April 10th 2008
Author: Kathleen

ADOTAS — AOL today announced the launch of the AOL Technology Network, which included Engadget, Switched, TUAW (The Unofficial Apple Weblog), DownloadSquad, Engadget Mobile and Engadget HD – creating the second-largest technology news and information publisher online, according to comScore. The network will provide users with a comprehensive resource to find [...] more...

AdBrite Launches Program To Bolster Ad/Publisher Symbiosis

Written on: March 20th 2008
Author: Editor

ADOTAS — Internet ad marketplace AdBrite announced today the official launch of its Network Partnership program. Several interactive ad networks are already participating – including Advertising.com and CPX Interactive. The partnership program enables ad networks to supply advertising and Web site inventory directly to the AdBrite Marketplace, enhancing advertiser/publisher symbiosis. The [...] more...

Microsoft to Yahoo: THIS IS WAR!

Written on: February 19th 2008
Author: Editor

ADOTAS — Microsoft Corp. doesn’t plan to raise the price of its $44.6 billion takeover bid for Yahoo, Inc. but it is about to make it a lot harder for CEO Jerry Yang to wiggle out of the software giant’s embrace, according to reports today. Microsoft has authorized a proxy battle [...] more...

AOL Scoops Up buy.at

Written on: February 5th 2008
Author: Editor

Time Warner Inc.’s AOL announced the acquisition of buy.at today. AOL scooped up the online, independent affiliate marketing network to boost the company’s online advertising business. Financial terms of the deal were not disclosed. In Buy.at’s network, advertisers only pay online publishers when a visitor takes an action or makes a [...] more...

Yahoo 2008 - Rocky Balboa or Mr. T?

Written on: December 28th 2007
Author: Alternative Media

Will 2008 Be Year No. 1 Web Property Makes Turnaround? Yahoo (YHOO) could find more tribulation than tidings of joy ahead as it enters 2008 as the world’s most popular destination for Web users — and least popular among investors. Hoping for a continued rebound in online advertising, the Web’s top portal [...] more...

Advertising.com Beats Yahoo in Reach

Written on: December 21st 2007
Author: Editor

AOL’s Advertising.com is the winner. The ongoing battle between ad networks in reach has edged out Yahoo Advertising Network in reaching the most US home and work Internet users in November. Advertising.com reached 86 percent of those users while Yahoo reached slightly less with 85 percent. ComScore also assessed the top web properties visited in [...] more...

The Ad Network Race For Gold Rages On

Written on: June 18th 2007
Author: Editor

In the ongoing race for the number one position of the ad network ranks, a couple of companies made valiant strides to accelerate pastthe competition in for uniques. Blue Lithium rose two positions to number six on the top 50, surpassing Google and AOL Media Network. Blue Lithium’s reach in May [...] more...

AOL Managing NBC-News Corp Video Ads

Written on: March 30th 2007
Author: Editor

AOL’s Advertising.com division will be managing advertising for the new online video venture between NBC Universal and MySpace owner News Corp. NBC and News Corp are set to launch one of the largest internet video networks ever conceived, featuring TV content from more than a dozen networks like News Corp’s [...] more...

Advertising.com Breaches Japanese Online Ad Market

Written on: November 21st 2006
Author: Editor

With the ink barely dried, AOL-owned Advertising.com today announced a deal with Mitsui & Co., Ltd. to create a new joint venture that will serve Japan’s large online advertising market. Operating under the name Advertising.com Japan, the venture will operate the leading performance-based online ad network in Japan, which apparently [...] more...

Revenue Science, Advertising.com Partner for UK Behavioral Targeting Expansion

Written on: September 26th 2006
Author: Editor

Revenue Science today announced that it’s partnering with Advertising.com to expand behavioral targeting reach in the UK. With the agreement, the companies hope to enable advertisers buying audience segments from Revenue Science’s UK publisher base to deliver advertisements to behaviorally-targeted audiences across the Advertising.com UK network—which according to company stats, [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...