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Google-DoubleClick Merged: Now What?

Written on
March 24th 2008
Author
Sarah Novotny

ADOTAS — The beat goes on in the seemingly endless Google/DoubleClick saga. While layoffs are looming (Google’s CEO Eric Schmidt said as much in a blog post) it’s still unclear how Google will utilize DoubleClick’s display advertising dominance. The $3.1 deal officially closed last week when the European regulators finally rubber-stamped [...] more...



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