advertising-agency



This Agency Model is Broken, But Should We Fix It?

Written on
December 31st 2013
Author
Matthew Carlin

EDITOR’S NOTE: This article, originally published on March 21, 2013, placed at No. 4 in our 20 most popular articles of the year. ADOTAS – Product development is the new marketing strategy. Innovation is the new creative currency. Curation is the new content. Marketing and advertising have evolved over the ... more...

Dude: Woven Acquires Brotips

Written on
November 20th 2013
Author
Mike Daly

NEW YORK, November 20, 2013 (ADOTAS) — Woven (http://www.woven.com), the creative media and advertising agency, announces today the acquisition of Brotips (http://www.brotips.com/), a top online property powered by social media that shares tips of wisdom across Facebook, Twitter and Tumblr. This acquisition enables a variety of monetization opportunities, leveraging Woven’s network ... more...

Subject Matter Experts: Your Strategic Secret Weapon

Written on
July 24th 2013
Author
Doug Austin

ADOTAS — Picture a modern advertising agency. What do you see? Organized, dependable account executives? Quick-witted copywriters? Maybe an artistic, dedicated chef or a fun-loving professional skier? I’m guessing the last two didn’t match up with your vision. In marketing, it’s become increasingly important to be a generalist in most things and ... more...

Geek Charming: How Agencies Can Attract Digital Talent

Written on
April 11th 2013
Author
Anthony Stellato

ADOTAS – The war is over. It’s official. The ones and zeros have invaded. We must all welcome our new digital overlords. Technology has worked its way into every aspect of our everyday lives and continues to drastically reshape the advertising industry. Who has a working compass? Who can point us in ... more...

Meet Arnie the Beer Machine

Written on
April 11th 2013
Author
Adotas

ADOTAS – How can ad agencies compete for the same top digital pros? One way is by giving employees the opportunity to innovate. Arnold Worldwide is doing just that with their internal The Make Project, an initiative to manage less and make more. And coming out of this initiative is Arnie, ... more...

It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., ... more...

Profero Grabs Grand Prix for Digital Innovation at the Internationalist Awards; Arnold Wins Agency Innovator Award

Written on
December 3rd 2012
Author
AdotasWire

NEW YORK ( November 28, 2012) —  The Internationalist, the leading international magazine serving the advertising, marketing and media community, honored Wayne Arnold (pictured), Co-Founder & Global CEO of Profero with the 2012 Agency Innovator award during the Summit held in New York earlier this week. Profero also took home the ... more...

Brownstein Group Helps IKEA Shift to Seasonal Marketing Approach with Launch of New Digital Catalog

Written on
November 14th 2012
Author
Mike Daly

PHILADELPHIA (November 12, 2012) – Brownstein Group (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA digital seasonal catalog, an inspirational guide that helps consumers improve their lives at home by preparing for the season ahead. The inaugural issue, entitled “Celebrate Brilliantly,” is available at ikea-usa.com/celebrate ... more...

Digitas Unveils New Proprietary Agency Model/Tech Hybrid, BrandLIVE™

Written on
November 12th 2012
Author
AdotasWire

BOSTON (November 12, 2012) — Digitas, a digitally-led, integrated brand agency, today unveils BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, this real-time, brand relevance approach to participation and publishing will feature ... more...

ShareThis, Starcom MediaVest Group Partner to Turbocharge Social Insights

Written on
September 27th 2012
Author
AdotasWire

PALO ALTO, CALIF. (September 27, 2012) – ShareThis, the sharing platform and ecosystem that powers the social Web, today announced a strategic partnership with Starcom MediaVest Group (SMG), one of the world’s largest brand communications agencies. The partnership enables SMG to leverage the full spectrum of ShareThis’ consumer insight tools, ... more...