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Advertisers Leap Into Facebook

Written on
October 29th 2007
Author
Times Online

ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...

PubMatic Launches Beta Testing

Written on
September 18th 2007
Author
Editor

Yesterday, PubMatic announced the global beta release of its service that will web publishers maximize their revenue by automating and optimizing ad serving decisions. The company touts over 400 publishers, selling millions of ad impressions daily have seen increases of anywhere between 20% and 90% with PubMatic. The service runs on [...] more...