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TRAFFIQ scores $10 million in funding
ADOTAS — The company, online advertising marketplace and management platform, announced that it has closed on a $10 million Series B round of venture funding. New investors Grotech Ventures and Greenhill SAVP join existing investor Court Square Ventures in the new round. Grotech general partner Steve Fredrick and Greenhill managing director [...] more...
Peer39 digs deep with semantics
ADOTAS — The New York- and Israel-based company has continued to work on spreading its core technology. Before shutting down its ad network, the company had to decide whether it was a media business trying to reach advertisers and expand its network or focus on its semantic technology, said CEO Amiad [...] more...
Advertisers overpaying for Google ads
ADOTAS — Google might be inflating advertisers’ conversion rates, leading advertisers to pay more than they should, a new analysis shows. According to Ben Edelman, an assistant professor at the Harvard Business School, Google and its partners intercede in transactions advertisers would otherwise have received for free, so the true effectiveness of [...] more...
Transparent behavorial targeting
ADOTAS — How far will the growing discontent about online privacy go? At least one man, Joseph Turow, a marketing professor at the Annenberg School for Communication of the University of Pennsylvania, wants complete transparency. He wants to put an icon on each ad that when clicked allows users to see what [...] more...
Marketing Mine, connecting services with marketers
ADOTAS — Despite a continued global meltdown, Marketing Mine believes it’s a good time to officially open its doors. Marketing Mine is an online resource, connecting traditional and emerging marketing services companies with marketers. Marketers submit to an online database their profiles, RFPs, and other information in order to find partners [...] more...
BlueKai, data targeting campaign
ADOTAS — BlueKai, an intent-focused data exchange which launched in September 2008, says that with access to over 100 million unique buyers, it has become the largest source of user intent data available to online marketers, ad networks and publishers. Focused primarily on consumer intent in retail, auto and travel, BlueKai [...] more...
Google good news doesn’t end speculation.
ADOTAS — With Google reporting good news yesterday, the stock was up this morning, there is still questions if the company will lay off more people this year. In the afternoon earnings call, CFO Patrick Pitchette suggested more cuts could come, “We really have a cost structure that is labor intensive [...] more...
Google to Newspapers: Drop Dead
ADOTAS — Google told newspapers, ‘we’ll take your content for free, but you’re on your own when it comes to staying afloat.’ In a blog post today, the company said it decided to drop it’s Print ad program: “While we hoped that Print Ads would create a new revenue stream for newspapers [...] more...
Advertisers Leap Into Facebook
ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...
PubMatic Launches Beta Testing
Yesterday, PubMatic announced the global beta release of its service that will web publishers maximize their revenue by automating and optimizing ad serving decisions. The company touts over 400 publishers, selling millions of ad impressions daily have seen increases of anywhere between 20% and 90% with PubMatic. The service runs on [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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