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advergaming



Case Study: In-Banner Golf Cart Game Drives Engagement

Written on
July 27th 2011
Author
Gavin Dunaway

ADOTAS – When I was a cute youngster — before I became an ornery, pimply teenager — my father would take me out to the golf course with him on his birthday and give me a present — the chance to drive the golf cart. I guess it was a [...] more...

Rob Small And Miniclip, Paving The Way For Advergaming

Written on
June 27th 2007
Author
Sarah Novotny

Recently, global marketers have taken a more entertaining approach to advertising and sponsorship on the web. As advertising online has become quite expansive over the past few years, more are looking for innovative ways to differentiate their campaigns and finding challenges with an abundance of advertisers vying for viewership. What [...] more...

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment

Written on
October 17th 2006
Author
Kenneth Musante

The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service or [...] more...

Pod Design Indulges Fantasy League Fans with Dueling Mascots

Written on
October 12th 2006
Author
Kiran Aditham

The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] more...

Viewpoint Introduces Unicast Advergaming

Written on
August 22nd 2006
Author
Sarah Novotny

Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, [...] more...

Gottaplay Interactive to Acquire Major Advergame Developer

Written on
August 18th 2006
Author
Sarah Novotny

Gottaplay Interactive, a company that specializes in Netflix-like game rentals, has said it will buy Skyworks Technologies, a game development company that creates branded advergames as well as downloadable mobile and casual games. Skyworks advergames combine in-game advertising with specific brand messaging. “We look forward to working with Gottaplay to extend [...] more...

EA Brings Online Game to China

Written on
July 26th 2006
Author
Sarah Novotny

According to a Reuters report, Electronic Arts has licensed its first online game for distribution in China. Earlier this month, EA and its Chinese partner, Guangdong Tian Yue Network Technology Development Co. Ltd., announced the arrival of a stable of casual online games in China under the name “Pogo.” In [...] more...

Gamers Gain Elite Status with Cadillac Campaign

Written on
June 1st 2006
Author
Kenneth Musante

If you’re a race fan connected to Xbox Live, then you probably already know about the free downloadable Project Gotham Racing 3 (PGR3) Cadillac pack that contains playable versions of the Cadillac V-Series CTS-V, XLR-V, and STS-V automobiles. Part of the Cadillac Elite Campaign, it went live March 22, and [...] more...

Plug n’ Peddle Elsewhere: Exploring New Ways to Replace Traditional Product Placemement

Written on
April 24th 2006
Author
Joseph Matheny

No, this is not ‘yet another’ article about product placement in video games. However, I will warn you that I am writing a multi-part article about using ARGs as product placement vehicles. More on that later. (I’m such a tease….) What initially triggered the following thoughts was a discussion that I [...] more...

Don’t Shoot Branding: Plotting the Course of Advergaming

Written on
April 6th 2006
Author
seanmacphedran

We’ve all heard the stats that over 80% of teens play web games, that opening Halo 2 sales destroyed (fragged) the biggest box office opening weekends in history, and that both gaming and the Internet are stealing eyeballs away from television in younger demographics. Given this, it’s natural that both [...] more...


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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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