advergaming
Rob Small And Miniclip, Paving The Way For Advergaming
Recently, global marketers have taken a more entertaining approach to advertising and sponsorship on the web. As advertising online has become quite expansive over the past few years, more are looking for innovative ways to differentiate their campaigns and finding challenges with an abundance of advertisers vying for viewership. What [...] more...
Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment
The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service or [...] more...
Pod Design Indulges Fantasy League Fans with Dueling Mascots
The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] more...
Viewpoint Introduces Unicast Advergaming
Online marketing technology firm Viewpoint threw its hat into the gaming arena today by unveiling its Unicast Advergaming product, the latest offering in Viewpoint’s Internet Marketing Technology (IMT) Product Series. The Unicast Advergaming product allows marketers to connect with and entertain customers through the creation of custom branded online games. Additionally, [...] more...
Gottaplay Interactive to Acquire Major Advergame Developer
Gottaplay Interactive, a company that specializes in Netflix-like game rentals, has said it will buy Skyworks Technologies, a game development company that creates branded advergames as well as downloadable mobile and casual games. Skyworks advergames combine in-game advertising with specific brand messaging. “We look forward to working with Gottaplay to extend [...] more...
EA Brings Online Game to China
According to a Reuters report, Electronic Arts has licensed its first online game for distribution in China. Earlier this month, EA and its Chinese partner, Guangdong Tian Yue Network Technology Development Co. Ltd., announced the arrival of a stable of casual online games in China under the name “Pogo.” In [...] more...
Gamers Gain Elite Status with Cadillac Campaign
If you’re a race fan connected to Xbox Live, then you probably already know about the free downloadable Project Gotham Racing 3 (PGR3) Cadillac pack that contains playable versions of the Cadillac V-Series CTS-V, XLR-V, and STS-V automobiles. Part of the Cadillac Elite Campaign, it went live March 22, and [...] more...
Plug n’ Peddle Elsewhere: Exploring New Ways to Replace Traditional Product Placemement
No, this is not ‘yet another’ article about product placement in video games. However, I will warn you that I am writing a multi-part article about using ARGs as product placement vehicles. More on that later. (I’m such a tease….) What initially triggered the following thoughts was a discussion that I [...] more...
Don’t Shoot Branding: Plotting the Course of Advergaming
We’ve all heard the stats that over 80% of teens play web games, that opening Halo 2 sales destroyed (fragged) the biggest box office opening weekends in history, and that both gaming and the Internet are stealing eyeballs away from television in younger demographics. Given this, it’s natural that both [...] more...
Atom Unleashes Shockwave Advergame Studio
Atom Entertainment, Inc. today announced their launch of Shockwave.com Game Studios, a fully supported advergame development studio which will work with advertisers to create targeted games both in-house and through its network of independent game developers. The studio, along with several dramatic changes on the Shockwave website, marks Atom’s attempts [...] more...
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Features
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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