advanced-attribution



They May Not Know What It Is, But Your Prospects Love Advanced Attribution

Written on
November 8th 2012
Author
Paul Pellman

We all understand the imperative of serving the right ad, with the right message, at the right time to a brand’s intended audience. It’s one of the mantras of marketing today. Marketers themselves understand better than anyone the brands they represent and the audiences they need to reach. But marketers ... more...