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Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...