adtech-ny-2012



ad:tech New York 2012: ‘Angry’ Protesters, The Rise of Mobile & Death to Banners

Written on
November 13th 2012
Author
Richard L. Tso

Last Thursday, protests erupted outside of the Javits Center in New York City on the final day of ad:tech New York. A group of over 100 people gathered together outside of the event in protest, pumping their fists and screaming at the tops of their lungs. Were they American conservatives ... more...

ad:tech NY 2012: The People, The Panels, The Press Coverage

Written on
November 8th 2012
Author
Mike Daly

Despite some uncertainty following the devastation of Superstorm Sandy througout the region, ad:tech NY 2012 pressed on. On Day 1, the event’s organizers announced via Twitter a donation of $25,000 to the American Red Cross to aid relief efforts in the region, and encouraged attendees to make $10 donations by texting ... more...

VIDEO: ePrize CEO Matt Wise Chats About Mobile CRM at ad:tech NY

Written on
November 8th 2012
Author
Mike Daly

Matt Wise, CEO of ePrize, is interviewed by Adotas editor Mike Daly at ad:tech NY 2012. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Fvideo-eprize-ceo-matt-wise-chats-about-mobile-crm-at-adtech-ny%2F'; addthis_title = 'VIDEO%3A+ePrize+CEO+Matt+Wise+Chats+About+Mobile+CRM+at+ad%3Atech+NY'; addthis_pub = 'adotas'; more...

VIDEO: Cat Spurway-Hepler (PointRoll) and Jennifer D’Aponte (BHLDN/Anthropologie Wedding) at ad:tech NY

Written on
November 8th 2012
Author
Mike Daly

Cat Spurway-Hepler (left), Senior VP of Strategy & Marketing at PointRoll, and Jennifer D’Aponte (right), Marketing Manager at BHLDN/Anthropologie Wedding, were at ad:tech NY 2012 to present a joint case study as part of the panel discussion, “Media Measurement and ROI: Generate More Effective Campaigns.” Adotas editor Mike Daly interviewed ... more...