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IBM Coremetrics Integrates SteelHouse’s “Real Time Offers”

Written on
March 12th 2012
Author
Brian LaRue

ADOTAS - Behavioral commerce platform SteelHouse announced today it had partnered with optimization service IBM Coremetrics, in a move that would boost AdTarget, Coremetrics’ behavioral targeting ad platform by integrating SteelHouse’s retargeting capabilities and “Real Time Offers” function. That’s a function designed to deliver a customizable branded message, addressing an ... more...

Live Deal Goes Local w/AdTarget

Written on
January 11th 2006
Author
Sarah Novotny

LiveDeal.com, a local online classified ad site, is offering a new program called AdTarget which allows advertisers to target their ads locally. LiveDeal has already been using their local advertising technology to target classifieds, but AdTarget opens up that same functionality to banner advertisers. With local targeting, advertisers have the ability ... more...