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Quick Hits: Big Fuel, OTA, MediaBank and More
ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...
April Is Best Month Ever for AdWords
ADOTAS – Continuing to break revenue records, Google AdWords had its best month ever in April, according to research by AdGooroo. The most credit can be given to the Financial services industry, which spent close to $300 million on AdWords. That’s about $100 million more than the next vertical, computers and [...] more...
Google AdSense Finally Outlaws IFRAMEs
ADOTAS – Google has discouraged the use of IFRAMES on Google AdSense but never explicitly outlawed the use of the HTML tool — until now. According to Digital Inspiration, last week Google added a wee bit of language to the AdSense Program Policies: AdSense code may not be altered, nor may the [...] more...
Lijit Presents Unparalleled Analytics to Midtail Pubs
ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant’s I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral traffic, [...] more...
Google +1: Algorithmic Influence of the Crowd
ADOTAS - Crowdsourcing. Social. User-Generated. Influence. Sphere. Empowerment. Google’s +1 has all of that and more. It reads like the business plan of some wild startup. +1 is integrating search and social in ways that we predicted and hoped for in real and powerful ways. But most interestingly, and the long-term [...] more...
Facebook Tells Developers to Drop AdSense
ADOTAS – UPDATE — Received an email from Facebook saying that the social network has not singled out any ad providers developers may be using that didn’t sign the Platform Terms for Advertising Providers. Seems like the Google-Facebook war has been in a stalemate for a few months now, though that [...] more...
The Sad State of Self-Serve Advertising
ADOTAS – When Canned Banners launched its self–serve banner ad builder in January 2010, I thought we were entering an innovative self-serve advertising market that was only going to get hotter. Everyone would be jockeying to replicate the multi-billion-dollar success of Google’s self-serve AdWords system. But as I write this, the [...] more...
EU Antitrust Regulators Jump on Google’s Back
ADOTAS – After a getting a load of European privacy complaints courtesy of its Street View service, Google’s digital colonization of the old country continues to run into trouble with the natives. Following complaints from three vertical search engines, European Union antitrust regulators are scrutinizing whether Google purposefully lowered rival [...] more...
Google Bestows Pubs With Enhanced AdSense Interface
ADOTAS – Google, you can rebuild it. You have the technology. You can build the world’s first bionic publisher tool. AdSense will be that publisher tool — better, stronger, faster… (Insert badass 70s sci-fi sound effect.) Well, I don’t know if you can really call AdSense “bionic,” but the new interface does [...] more...
Who Thinks Facebook Isn’t Building an Ad Network?
ADOTAS – Tyler Winklevoss hit the nail on the head recently when he told The New York Post that “Facebook remains one of the least transparent companies….” The irony of the company that wants users to share everything being extremely secretive regarding its internal workings is not lost on the [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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