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EXCLUSIVE: ‘There Is No Ad’ — StumbleUpon Revamps Ad System

Written on
March 9th 2010
Author
Gavin Dunaway

ADOTAS – Don’t call it a social networking site, CEO and co-founder Garrett Camp says about categorizing StumbleUpon in the social mediascape. He prefers either “social or content discovery” network. Marc Leibowitz, VP of business development and marketing and a Google AdWords vet, chimes in: “We consider StumbleUpon more complementary to [...] more...

Bringing Sweet Leads Home for the Holidays

Written on
December 11th 2009
Author
Daniel Greenberg

ADOTAS – Each year, it seems the holiday “shopping season” grows by a few weeks, pushed back earlier into autumn by enthusiastic retailers hoping to expand their sales. And while I’d like to say I take advantage of these opportunities, once again it’s December and I’m online searching for presents [...] more...

Quick hits: Publishers cold to Google’s behavioral targeting?

Written on
October 30th 2009
Author
Gavin Dunaway

ADOTAS – Are publishers not taking to Google AdSense’s behavioral targeting launched back in March? On his PrivacyChoice blog, Jim Brock divides the number of links to Google’s privacy policy (227,000), a requirement for the behavioral targeting program, by 1 million — the number of AdSense publishers disclosed in the [...] more...

FTC and behavioral targeting practices

Written on
June 25th 2009
Author
Marissa Louie

ADOTAS — Although the FTC allows self-regulation by companies which practice behavioral targeting, it wants companies to do a better job of protecting consumers. If behavioral targeting practitioners do not inform consumers of being behaviorally targeted or misuse the information they collect, Congressional legislation or FTC regulation could be passed. Previously [...] more...

FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative

Written on
May 19th 2009
Author
Marissa Louie

ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware [...] more...

Advertisers overpaying for Google ads

Written on
May 15th 2009
Author
Edward Barrera

ADOTAS — Google might be inflating advertisers’ conversion rates, leading advertisers to pay more than they should, a new analysis shows. According to Ben Edelman, an assistant professor at the Harvard Business School, Google and its partners intercede in transactions advertisers would otherwise have received for free, so the true effectiveness of [...] more...

Google might welcome AdWords trademark court battle

Written on
May 14th 2009
Author
Edward Barrera

ADOTAS — Could an attempt to create a class action lawsuit based on the search giant’s AdWords finally settle a long-simmering trademark dispute? Google allows advertisers to buy search terms, including trademarks of rival advertisers. The buyers can then use them in displays on the top or right side of the [...] more...

Kontera To Power In-Text Solutions for ScribeFire, Pubmatic

Written on
November 11th 2008
Author
Kathleen

ADOTAS – In-text advertising and information solutions shop Kontera has unveiled two new technology partnerships with blogging and online ad optimization platforms. ScribeFire and Pubmatic will utilize the company’s contextual analysis technology to power their in-text offerings to their broad base of publishers, Kontera said. “Now more than ever, publishers and [...] more...

Google Shares Spike Following Q3 Report

Written on
October 17th 2008
Author
Kathleen

ADOTAS – Google shares have been spiking this morning after news that it fared better than Wall Street expected in the third quarter. While its growth rate did slow, it reported a 26% increase in net income, to $1.35 billion, from $1.07 billion in the third quarter of 2007. Its [...] more...

Google Pushes Into Game Space With AdSense

Written on
October 9th 2008
Author
Kathleen

ADOTAS – Google is making a typically ambitious push into the online game space. The Internet giant has extended its AdSense product offerings to online gaming sites and platforms. Google launched the technology, dubbed AdSense for Games, to place ads in online video games and pump up revenue for publishers in [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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