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Adroll Rolls Out eBay-Style Ad Platform

Written on
April 16th 2008
Author
Kathleen

ADOTAS — Adroll, a platform that empowers small and mid-sized publishers to sell their ad space together, is opening its doors to a public beta. The company was inspired to serve small and medium-sized publishers by simultaneously reducing their costs and raising their interactive ads’ profiles. Adroll’s system works by allowing [...] more...

Conflict of Interest

Written on
April 9th 2008
Author
DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...

Google Capitalizes on Online Video Explosion With In-Video Ads

Written on
February 21st 2008
Author
Editor

ADOTAS — Web search behemoth Google Inc., is leveraging its mammoth ad network — with new program called AdSense for Video – to sell ads that will appear in Web videos across the Internet. Previously, Google used AdSense in text ads, but the company is broadening its program to offer clients [...] more...

Google Gets Setback In Patent Suit

Written on
December 27th 2007
Author
Editor

It is being reported that a federal appeals court has given Google quite a setback in a patent suit this passed Wednesday. The court dismissed a piece of a summary judgement that was in favor of the company in a suit filed by Hyperphrase Technologies, LLC and Hyperphrase Inc. The [...] more...

The Changing Performance Landscape - A Retrospective

Written on
December 3rd 2007
Author
DM Confidential

The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these companies [...] more...

AdSense Grabs Ad Bucks With YouTube Videos

Written on
October 9th 2007
Author
Editor

Google has found a new way to make a lot more money. The company has decided to allow advertisers to include clips from certain YouTube videos in their campaigns on the AdSense network. This will give Google a way to profit twice from the large video inventory on YouTube. It was [...] more...

CNN And Google Team Up

Written on
August 29th 2007
Author
Editor

CNN has renewed its contract with Google AdSense for several more years to come. This means that all of CNN’s auction-based text ads will be provided by Google exclusively in the U.S. Also, AdWords advertisers will benefit from this as CNN.com’s inventory will open to them. Even though Google will be [...] more...

vComm Continues Contextual Revolution

Written on
July 3rd 2007
Author
Editor

Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory. Advertisers can purchase contextually relevant video ad inventory through AdSense, and publishers can monetize text and video based content. While several other companies [...] more...

Click Fraud Begone With Google’s Pay-Per-Action

Written on
June 21st 2007
Author
Editor

Google planned to open its pay-per-action (PPA) AdSense beta for qualifying advertisers worldwide today, following a three-month closed trial period. The PPA service requires advertisers to pay only when users perform a specific action, unlike Google’s popular pay-per-click option which charges advertisers each time a user clicks on their ads. Google already [...] more...

Google Cleans House

Written on
May 24th 2007
Author
Editor

Major developements took place at Google last week which will arguably bring about changes at the search engine monolith that are comparable to the choice they made to introduce paid advertising in 2002. Its greatest weakness is the ghost of click fraud. News based on a leaked story from Fair Isaac [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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