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CONTEXTWEB Joins Forces With Datran to Form PulsePoint
ADOTAS – After partnering for more than a year, Datran Media has merged with CONTEXTWEB to form new company PulsePoint. Datran Media is home of audience targeting and measurement platform Aperture, while CONTEXTWEB operates the ad exchange once known as ADSDAQ. Blending these technologies, the integrated platform will offer a blend of [...] more...
ContextWeb Partners With Mpire for Adsdaq Verification
ADOTAS – While merely the mention of “ad verification” will make many an ad network or exchange executive furl his/her brow, they know those services are increasingly what advertisers want. Damn that customer for always being right! ContextWeb, which runs the independent ad exchange Adsdaq, has partnered with Mpire to offer [...] more...
ContextWeb Picks Up $26M
ADOTAS – Advertising targeting firm ContextWeb has raised $26 million of a planned $30 fourth round. Investors include Investor Growth Capital, Draper Fisher Jurvetson, DFJ Gotham Ventures and Updata Ventures. ContextWeb was founded in 2000 and has raised more than $53 million so far. It launched the ADSDAQ in 2005. The [...] more...
ADSDAQ To Boost Ad Reach for Publishers
ADOTAS – The decades-long, legendary tug-of-war between publishers and advertisers over ad reach will likely never end, but ADSDAQ is hoping to quell the chaos. Contextual advertising company ContextWeb Inc. and operator of the ADSDAQ Exchange is launching a reach-extension program for Web publishers who want to get additional, targeted [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
ADSDAQ’s Numbers Rise
ADSDAQ by ContextWeb announced today that results from the latest ComScore Media Metrix Dec. 2007 Key Measures Report confirm that its ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. Additionally, in the three months since the service has launched, the number [...] more...
ADSDAQ Ad Exchange Reports Growth
ContextWeb, Inc. announced today that 1,500 web publishers have joined its ADSDAQ Ad Exchange via the Company’s new self service name-your-price “Selling Desk” since it was first offered on October 17th. The additions more than double the number of Web publishers working with ContextWeb’s ADSDAQ to 2,500. “ContextWeb wants to do [...] more...
Traders Set Prices for Ads at ContextWeb
In anticipation of the formal opening this summer of ADSDAQ,the contextual advertising firm, ContextWeb, has launched its online ad exchange. The exchange allows publishers and advertisers to set firm “Bid” or “Ask” prices. ADSDAQ will open a self-service trading desk to all publishers upon launch and a similar trading desk to advertisers [...] more...
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Latest News
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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