adsafe



Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

AdSafe Announces 15x Business Volume Growth in the U.K., E.U. Expansion

Written on
March 19th 2012
Author
Brian LaRue

ADOTAS – Today, brand protection and ad engagement measuring company AdSafe Media announced the extent of its European presence: According to a statement from the company, the volume of its business increased 15 times over in the U.K. in 2011, and it’s partnered with U.K. and E.U. ad networks and ... more...

Quick Hits: Cox Introduces Private Vertical Exchange, AdSafe Plugs in Quality Data Pre-Bid

Written on
November 9th 2011
Author
Gavin Dunaway

ADOTAS - Cox Digital Solutions and Gourmet Ads have launched the Gourmet Ads Marketplace, a private vertical ad exchange running off of the recently introduced CDS Connect RTB platform powered by AppNexus. The Gourmet Ads Marketplace offer advertisers access to audiences on more than 300 food-related websites, including Gourmet Ad own and operated ... more...

Off-Duty: AdSafe and m6d Serve Up a Ping Pong Party

Written on
November 4th 2011
Author
Gavin Dunaway

ADOTAS – When I wasn’t trying to beat my high score on Pinbot, I spent a good amount of my formative years working the ping pong table, perfecting a bitchy little serve that still drives my opponents nuts. While I’m definitely no table-runner, I’ve been able to hold my own ... more...

Answers Served: AdSafe Predicts Ad Performance Through Engagement Quality Ratings

Written on
September 27th 2011
Author
Gavin Dunaway

ADOTAS – Is it possible to verify a placement before the impression is even bought? Well, no, but AdSafe Media is pushing the conventional boundaries of ad verification to veer into predictive analytics with its new Engagement Quality Ratings. Designed for all types of media-buying including RTB, the ratings inform advertisers pre-bid the likeliness of ... more...

Rocket Fuel Brand Shield Offers Three Layers of Protection

Written on
August 15th 2011
Author
Bryn Durgin

ADOTAS – Now introducing the Real-Time Brand Safety Shield, powered by Rocket Fuel. Offering brand advertisers and their agencies three layers of defense, Rocket Fuel blocks bad sites and pages before serving an ad on them. This triple protection technology is to brand advertisers and their agencies what Gillette Odor ... more...

Verified: comScore Acquires AdXpose to Bolster Analytics Offering

Written on
August 4th 2011
Author
Gavin Dunaway

ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials ... more...

Quick Hits: Traffic Marketplace Is Now Epic Marketplace

Written on
June 8th 2011
Author
Gavin Dunaway

Exactly one year after Epic Media Group completed its acquisition of Connexus, Epic has rebranded Traffic Marketplace as Epic Marketplace and established it as an umbrella for its EpicSocial, EpicDisplay and EpicMobile brands. AdBlade calls itself a brand-safe ad network, and its got the third-party validation to prove it. About 80% of the 1.5 billion ... more...

Knoll Takes Charge at AdSafe, Hints at Expanded Services

Written on
May 11th 2011
Author
Gavin Dunaway

ADOTAS – AdSafe Media cofounder Helene Monat has stepped down from her role as CEO to make way for Scott Knoll, most recently the founder and president of Datran Media’s audience targeting and measurement platform Aperture. Knoll boasts quite the impressive digital advertising resume: he spent six years at DoubleClick in a ... more...

AdSafe Partners With AdMeld to Verify Before the Bid

Written on
November 4th 2010
Author
Gavin Dunaway

ADOTAS – While competitor Mpire has been locking in deals with ad networks and exchanges, ad verifier AdSafe Media has journeyed to the tech end of the supply side and partnered with revenue optimizer AdMeld. AdSafe’s publisher content rating data will be integrated into the billions of real-time-bidding auctions processed ... more...