adsafe
Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise
ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. There is a plethora of [...] more...
AdSafe Announces 15x Business Volume Growth in the U.K., E.U. Expansion
ADOTAS – Today, brand protection and ad engagement measuring company AdSafe Media announced the extent of its European presence: According to a statement from the company, the volume of its business increased 15 times over in the U.K. in 2011, and it’s partnered with U.K. and E.U. ad networks and [...] more...
Quick Hits: Cox Introduces Private Vertical Exchange, AdSafe Plugs in Quality Data Pre-Bid
ADOTAS - Cox Digital Solutions and Gourmet Ads have launched the Gourmet Ads Marketplace, a private vertical ad exchange running off of the recently introduced CDS Connect RTB platform powered by AppNexus. The Gourmet Ads Marketplace offer advertisers access to audiences on more than 300 food-related websites, including Gourmet Ad own and operated [...] more...
Off-Duty: AdSafe and m6d Serve Up a Ping Pong Party
ADOTAS – When I wasn’t trying to beat my high score on Pinbot, I spent a good amount of my formative years working the ping pong table, perfecting a bitchy little serve that still drives my opponents nuts. While I’m definitely no table-runner, I’ve been able to hold my own [...] more...
Answers Served: AdSafe Predicts Ad Performance Through Engagement Quality Ratings
ADOTAS – Is it possible to verify a placement before the impression is even bought? Well, no, but AdSafe Media is pushing the conventional boundaries of ad verification to veer into predictive analytics with its new Engagement Quality Ratings. Designed for all types of media-buying including RTB, the ratings inform advertisers pre-bid the likeliness of [...] more...
Rocket Fuel Brand Shield Offers Three Layers of Protection
ADOTAS – Now introducing the Real-Time Brand Safety Shield, powered by Rocket Fuel. Offering brand advertisers and their agencies three layers of defense, Rocket Fuel blocks bad sites and pages before serving an ad on them. This triple protection technology is to brand advertisers and their agencies what Gillette Odor [...] more...
Verified: comScore Acquires AdXpose to Bolster Analytics Offering
ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials [...] more...
Quick Hits: Traffic Marketplace Is Now Epic Marketplace
Exactly one year after Epic Media Group completed its acquisition of Connexus, Epic has rebranded Traffic Marketplace as Epic Marketplace and established it as an umbrella for its EpicSocial, EpicDisplay and EpicMobile brands. AdBlade calls itself a brand-safe ad network, and its got the third-party validation to prove it. About 80% of the 1.5 billion [...] more...
Knoll Takes Charge at AdSafe, Hints at Expanded Services
ADOTAS – AdSafe Media cofounder Helene Monat has stepped down from her role as CEO to make way for Scott Knoll, most recently the founder and president of Datran Media’s audience targeting and measurement platform Aperture. Knoll boasts quite the impressive digital advertising resume: he spent six years at DoubleClick in a [...] more...
AdSafe Partners With AdMeld to Verify Before the Bid
ADOTAS – While competitor Mpire has been locking in deals with ad networks and exchanges, ad verifier AdSafe Media has journeyed to the tech end of the supply side and partnered with revenue optimizer AdMeld. AdSafe’s publisher content rating data will be integrated into the billions of real-time-bidding auctions processed [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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