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Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Facebook FTW: Leveraging Earned Media at Scale

Written on
September 6th 2012
Author
Rob Jewell

As many of us in the online advertising industry now know, Facebook is not about advertising; rather, it’s about stories and earned media. The fact is, Facebook controls one third of all online page views, so brands need to embrace Facebook, since that is where their audience is spending time ... more...

Facebook Introduces Ad API for Scaling Campaign Creation

Written on
August 3rd 2011
Author
Gavin Dunaway

ADOTAS – Uncork the champagne because it’s finally here! Marketers looking to scale their Facebook ad efforts must be celebrating as the social network introduced its Ads on the Graph API, “a scalable alternative to the Facebook Advertising Manager tool.” Part of a suite of Marketing APIs that also include a Pages API ... more...