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Rubicon Project Partners With Apple To Help Power iAd’s Adoption of Programmatic Advertising

Written on
November 19th 2014
Author
Adotas

Rubicon Project, a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced that it has been selected by Apple along with several other advertising technology companies including Tapsense, The Trade Desk, MediaMath, GET IT Mobile, Accordant Media, ... more...

A Solution to the Attribution Riddle Perplexing Today’s Digital Marketer

Written on
August 11th 2014
Author
Sean MacMannis

Consumers are inundated with information and exposed to a brand from countless angles — mobile ads, online banners, email, and social media, just to name a few. With so many digital points of contact, it is hard for marketers to tell which efforts are truly driving sales. Attribution, the process by ... more...

AdRoll Appoints New CTO, CRO Following $70M Funding Round

Written on
June 11th 2014
Author
Adotas

ADOTAS — While many companies on the road to IPO hire outside experts for C-Suite positions, AdRoll has chosen a different tact and promoted internal leaders, Suresh Khanna and Valentino Volonghi, into the C-Suite. Following the company’s recent $70 million funding round, Khanna was promoted to Chief Revenue Officer from his post ... more...

AdRoll Secures a Whopping $70 Million for Online Ad Retargeting

Written on
April 21st 2014
Author
Richard L. Tso

ADOTAS — You know those ads that seem to follow you online, enticing you to click and purchase that Nike Fuel Band (if it sticks around) or those Nappa leather Prada shoes you’ve previously viewed on a retailer’s website? It’s a good bet that companies like AdRoll, Criteo or Retargeter ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

AdRoll Introduces Retargeting for Mobile

Written on
February 20th 2014
Author
Press Release

SAN FRANCISCO, February 20, 2014 (ADOTAS) – AdRoll, the most widely adopted retargeting platform, today unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to effectively advertise to customers and prospects across devices. AdRoll’s expanded mobile retargeting is currently the only unified solution for advertisers to target segments of ... more...

AdRoll Announces Acquisition of Y Combinator Graduate userfox

Written on
January 23rd 2014
Author
Press Release

SAN FRANCISCO, January 23, 2014 (ADOTAS) – AdRoll, the most widely adopted retargeting platform, today announced the acquisition of userfox, a Y Combinator-backed startup offering user retention-as-a-service for brand of all sizes. This is AdRoll’s second acquisition, following the company’s purchase of data analytics startup Bitdeli in June 2013. Founded ... more...

UPDATED: Twitter Officially Launches Tailored Audiences Program

Written on
December 6th 2013
Author
Mike Daly

ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, ... more...

AdRoll Appoints Scott Gifis as Vice President of Global Supply

Written on
November 12th 2013
Author
Mike Daly

SAN FRANCISCO, November 12, 2013 (ADOTAS) – AdRoll, the global leader in retargeting, today announced the appointment of Scott Gifis as vice president of global supply. In his position, Gifis will advance AdRoll’s current supply and publisher capabilities, enabling advertisers to reach more potential customers in high-quality environments across display, video, mobile ... more...