adready



CPXi Raises $30 Million in Funding to Grow Programmatic Business; Hirsch Promoted to President

Written on
March 27th 2014
Author
AdotasWire

NEW YORK, March 27, 2014 (ADOTAS) – Global digital media holding company CPXi announced today that it has closed a $30 million funding round from the Business Development Corporation of America (BDCA). The funds will be used to invest in the growth of CPXi’s programmatic creative and programmatic media technology and services. Additionally, funds will ... more...

CPXi Acquires AdReady

Written on
October 1st 2013
Author
AdotasWire

NEW YORK, October 1, 2013 (ADOTAS) — Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads. The acquisition brings CPXi one step closer to top global brands by combining its industry leading media buying and execution solutions with AdReady’s comprehensive platform for ... more...

Quick Hits: AdReady Employs Collective Insights, Turn Adds Video Capabilities

Written on
November 3rd 2011
Author
Gavin Dunaway

ADOTAS – At its partner summit today, DSP AdReady introduced Collective Insights, aimed at improving the effectiveness of smaller-budgeted client campaigns that don’t have the spend to ramp up an exchange’s optimization algorithm. Instead, Collective Insights aggregates insight from numerous small campaigns as well as dynamic third-party data to assemble a solid buy ... more...

How Much For That Cookie in the Window?

Written on
August 4th 2011
Author
Randy Wootton

ADOTAS – The  greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, ... more...

AdReady Powers Amex OPEN’s SMB Display Platform

Written on
May 16th 2011
Author
Gavin Dunaway

ADOTAS – American Express has tapped DSP AdReady to power AdManager, a end-to-end tool for small and midsized companies using American Express’ OPEN to platform in create, target and measure online display ad campaigns. AdManager is the latest entry in OPEN’s Business Apps for SMBs, which also include a PPC ... more...

The Sad State of Self-Serve Advertising

Written on
January 27th 2011
Author
Myles Younger

ADOTAS – When Canned Banners launched its self–serve banner ad builder in January 2010, I thought we were entering an innovative self-serve advertising market that was only going to get hotter. Everyone would be jockeying to replicate the multi-billion-dollar success of Google’s self-serve AdWords system. But as I write this, the ... more...

AdReady Boosts Creative Capabilities With Version 3

Written on
September 22nd 2010
Author
Gavin Dunaway

ADOTAS – AdReady CEO Karl Siebrecht is still dumbfounded that DSPs don’t integrate the creative side into their platforms. “It’s like they’re missing half the equation,” he said. “The market is calling for it, but it’s hard to do this well.” The inclusion of creative automation in AdReady’s display platform makes it ... more...

Industry news in hirings and finance

Written on
September 14th 2009
Author
Edward Barrera

ADOTAS — The Rubicon Project, DoubleVerify, AdReady and Oyster Hotel Reviews all had news. Karl Siebrecht, who was president of Atlas until parent company aQuantive was purchased by Microsoft is leaving Microsoft to join AdReady as the display advertising startup’s president. [AllThingsD] Oyster Hotel Reviews — a three-month-old hotel reviews site — ... more...

Msnbc.com Launches Self-Service Display Ads

Written on
October 2nd 2008
Author
Kathleen

ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady will power the platform that delivers the customized ads. Marketers will be able to build geo-targeted campaigns on msnbc.com in minutes, the companies ... more...

NaturalPath Launches Platform for Small Eco Advertisers

Written on
July 21st 2008
Author
Kathleen

ADOTAS – The mom n’ pop green movement has hit vertical advertising: NaturalPath Media announced the launch of AdGuru, what it calls the first self-service display ad platform for the sustainability/healthy lifestyle vertical set. AdGuru will be powered by AdReady and will provide eco advertisers an end-to-end solution for small ... more...