Adotas

Where media buyers start online





adready



Msnbc.com Launches Self-Service Display Ads

Written on
October 2nd 2008
Author
Kathleen

ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady will power the platform that delivers the customized ads. Marketers will be able to build geo-targeted campaigns on msnbc.com in minutes, the companies [...] more...

NaturalPath Launches Platform for Small Eco Advertisers

Written on
July 21st 2008
Author
Kathleen

ADOTAS – The mom n’ pop green movement has hit vertical advertising: NaturalPath Media announced the launch of AdGuru, what it calls the first self-service display ad platform for the sustainability/healthy lifestyle vertical set. AdGuru will be powered by AdReady and will provide eco advertisers an end-to-end solution for small [...] more...

AdReady Puts New Funding to Use By Poaching Two Bigwigs

Written on
March 10th 2008
Author
Editor

ADOTAS – The company that hopes to democratize display advertising – by making it possible for anyone to build a campaign in “minutes” – has snagged two executives from sprawling search and software behemoths. AdReady plucked an AOL and a Microsoft Corp. exec to spearhead revenue-spiking and strategy initiatives, the [...] more...