adotas



VIDEO: An Inside Look at ad:tech New York 2013

Written on
November 14th 2013
Author
Mike Daly

ADOTAS – By now we’ve all heard and read about the keynotes, panels and launches at ad:tech New York 2013. Here, Adotas takes you inside the Javits Center to give you a feel for the sights, sounds and yes, even the smells from the Nov. 6-7 conference that other media ... more...

Video Q&A: Adotas Editor Mike Daly @ ad:tech New York

Written on
November 7th 2013
Author
Adotas

ADOTAS – Taking a break from interviewing executives at ad:tech New York 2013, Adotas Editor Mike Daly talked with Allvoices about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

3 Reasons Why You Need To Look Beyond The Cookie

Written on
July 18th 2013
Author
James Lamberti

ADOTAS — Over the past month, the Adotas “Voter’s Booth” offered a series of questions that looked into what device identification technologies marketers and advertisers are using today for identifying and targeting their campaigns. The findings were quite surprising – here’s a quick recap: For desktop, 98 percent of respondents rely on ... more...

Ascend Acquisition Corp. Announces Merger with Kitara Media and New York Publishing Group

Written on
June 12th 2013
Author
Mike Daly

JERSEY CITY, N.J., June 12, 2013 (ADOTAS ) –Ascend Acquisition Corp. (“Ascend”) (OTC BB: ASCQ] today announced that it has signed a definitive merger agreement pursuant to which Kitara Media, LLC (“Kitara Media”) and New York Publishing Group, Inc. (“NYPG”) will become wholly owned subsidiaries of Ascend in exchange for 30 million shares ... more...

Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line?” The results were as follows: Google Play Music All Access (98%) New tools for Android app developers (1%) Google Play Game Services (1%) This week’s poll question: “Which ... more...

Report: Tremor Video Files for IPO

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – Are our readers incredibly influential, or are they just incredibly well-informed? Last Friday, based on a May 9 report from Bloomberg, we  conducted a poll asking which video company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering 93 percent of respondents chose Tremor. A week ... more...

Video from the Westchester Digital Summit

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the ... more...

First-Ever Westchester Digital Summit Set For Tomorrow

Written on
May 13th 2013
Author
Larissa Lohman

ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco,  Las Vegas or Chicago.  Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, ... more...

Adotas Poll: IDFA a Good Long-Term Solution

Written on
May 10th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower ... more...

ADOTAS POLL: Expect Video Ad Spend to Rise This Year

Written on
April 19th 2013
Author
Mike Daly

ADOTAS — In our latest poll, we asked our readers? “Will you significantly increase your video ad spend this year?” Here’s the tally Yes (96%) No (4%) Our new poll question is: “Google Affiliate Network is closing: Good, bad, or irrelevant?” We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter addthis_url ... more...