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Ascend Acquisition Corp. Announces Merger with Kitara Media and New York Publishing Group

Written on
June 12th 2013
Author
Mike Daly

JERSEY CITY, N.J., June 12, 2013 (ADOTAS ) –Ascend Acquisition Corp. (“Ascend”) (OTC BB: ASCQ] today announced that it has signed a definitive merger agreement pursuant to which Kitara Media, LLC (“Kitara Media”) and New York Publishing Group, Inc. (“NYPG”) will become wholly owned subsidiaries of Ascend in exchange for 30 million shares [...] more...

Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line?” The results were as follows: Google Play Music All Access (98%) New tools for Android app developers (1%) Google Play Game Services (1%) This week’s poll question: “Which [...] more...

Report: Tremor Video Files for IPO

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – Are our readers incredibly influential, or are they just incredibly well-informed? Last Friday, based on a May 9 report from Bloomberg, we  conducted a poll asking which video company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering 93 percent of respondents chose Tremor. A week [...] more...

Video from the Westchester Digital Summit

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the [...] more...

First-Ever Westchester Digital Summit Set For Tomorrow

Written on
May 13th 2013
Author
Larissa Lohman

ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco,  Las Vegas or Chicago.  Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, [...] more...

Adotas Poll: IDFA a Good Long-Term Solution

Written on
May 10th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower [...] more...

ADOTAS POLL: Expect Video Ad Spend to Rise This Year

Written on
April 19th 2013
Author
Mike Daly

ADOTAS — In our latest poll, we asked our readers? “Will you significantly increase your video ad spend this year?” Here’s the tally Yes (96%) No (4%) Our new poll question is: “Google Affiliate Network is closing: Good, bad, or irrelevant?” We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter addthis_url [...] more...

Adotas Poll: Facebook Will Surpass Google in Mobile Ad Space

Written on
April 12th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in mobile advertising?” The results: Yes (88%). No (12%) This week’s poll question, inspired by Adap.tv’s just-released State of the Video Industry report, is: “Will you significantly increase your video ad [...] more...

Adotas Poll: 2013 Will Be a Big Year for Programmatic Premium

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – In our most recent poll, we asked our readers, “Do you plan to do more programmatic trading of premium inventory in the coming year?” The results: Yes (98%) No (2%). Our new poll question is: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in [...] more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy [...] more...



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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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