adotas



Kahuna Introduces Conversion Campaigns to Increase Mobile Commerce

Written on
June 23rd 2014
Author
Press Release

PALO ALTO, CA, June 23, 2014 (Marketwired) - Kahuna, the leading marketing automation company for mobile, today announced its latest product offering, Conversion Campaigns. A first of its kind- solution fully focused on translating consumer interest into significant mobile sales and revenue. Cart abandonment on mobile is a notorious problem in ... more...

WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising

Written on
May 27th 2014
Author
Adotas

ADOTAS – Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse ... more...

WATCH: FreeWheel’s Brian Dutt on Digital Video Content Trends

Written on
May 16th 2014
Author
Adotas

ADOTAS – We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they ... more...

VIDEO: An Inside Look at ad:tech New York 2013

Written on
November 14th 2013
Author
Mike Daly

ADOTAS – By now we’ve all heard and read about the keynotes, panels and launches at ad:tech New York 2013. Here, Adotas takes you inside the Javits Center to give you a feel for the sights, sounds and yes, even the smells from the Nov. 6-7 conference that other media ... more...

Video Q&A: Adotas Editor Mike Daly @ ad:tech New York

Written on
November 7th 2013
Author
Adotas

ADOTAS – Taking a break from interviewing executives at ad:tech New York 2013, Adotas Editor Mike Daly talked with Allvoices about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

3 Reasons Why You Need To Look Beyond The Cookie

Written on
July 18th 2013
Author
James Lamberti

ADOTAS — Over the past month, the Adotas “Voter’s Booth” offered a series of questions that looked into what device identification technologies marketers and advertisers are using today for identifying and targeting their campaigns. The findings were quite surprising – here’s a quick recap: For desktop, 98 percent of respondents rely on ... more...

Ascend Acquisition Corp. Announces Merger with Kitara Media and New York Publishing Group

Written on
June 12th 2013
Author
Mike Daly

JERSEY CITY, N.J., June 12, 2013 (ADOTAS ) –Ascend Acquisition Corp. (“Ascend”) (OTC BB: ASCQ] today announced that it has signed a definitive merger agreement pursuant to which Kitara Media, LLC (“Kitara Media”) and New York Publishing Group, Inc. (“NYPG”) will become wholly owned subsidiaries of Ascend in exchange for 30 million shares ... more...

Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line?” The results were as follows: Google Play Music All Access (98%) New tools for Android app developers (1%) Google Play Game Services (1%) This week’s poll question: “Which ... more...

Report: Tremor Video Files for IPO

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – Are our readers incredibly influential, or are they just incredibly well-informed? Last Friday, based on a May 9 report from Bloomberg, we  conducted a poll asking which video company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering 93 percent of respondents chose Tremor. A week ... more...

Video from the Westchester Digital Summit

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your Attention in 2013,” the summit was organized by Silverback Social. Wine and social media expert Gary Vaynerchuk delivered the ... more...