adometry



Another Attribution Acquisition: Rakuten Marketing Buys DC Storm

Written on
May 29th 2014
Author
Mike Daly

ADOTAS – Rakuten Marketing today announced it has acquired the UK-based DC Storm, which provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed. The move marks the third attribution acquisition this month; Google acquired Adometry and AOL bought ... more...

Digital Analytics Association Elects 2014-15 Directors and Officers

Written on
May 27th 2014
Author
Press Release

WAKEFIELD, Mass., May 27, 2014 (ADOTAS) – Incumbents Jim Sterne (pictured) and Eric Feinberg have been  re-elected to the Board of Directors of the Digital Analytics Association (DAA) for  2014-15. Sterne has also won another term as the board’s chairman. Board of Directors, the results of a global election held recently among ... more...

Publishers Applaud Attribution Acquisitions … To An Extent

Written on
May 19th 2014
Author
Seth Ulinski

ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final price tag. Meanwhile, Google snatched up Adometry for an undisclosed sum (let’s assume a price tag north of $150-$200 ... more...

Google, AOL Go All In on Attribution

Written on
May 12th 2014
Author
Richard L. Tso

ADOTAS – In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry. While the financial terms of the latter deal were not disclosed, Adometry raised just ... more...

eZanga.com CEO Discusses Impact of Google’s Adometry Acquisition

Written on
May 8th 2014
Author
Press Release

MIDDLETOWN, Del., May 8, 2014 (ADOTAS) – On May 6, Google announced that it had acquired Adometry, the Texas-based ad firm specializing in online distribution. This change should not negatively impact the experience of eZanga customers on the ad platform. It’s expected that the two companies working together will improve the ... more...

UPDATED: Google Acquires Adometry

Written on
May 6th 2014
Author
Mike Daly

ADOTAS – Google has acquired Adometry to build on the momentum of Google Analytics Premium and other existing measurement and analytics offerings, according to announcement issued earlier today. Adometry also announced the news on its blog. “We couldn’t be more excited to join Google — a company that shares our core values,” wrote ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Adometry GM on Fighting Ad Fraud: It May Take a ‘Public Hanging’

Written on
January 15th 2014
Author
Richard L. Tso

ADOTAS – In our continuing investigative series about the rampant rise of online ad fraud, Adotas has solicited the expertise of several industry thought leaders to weigh in on the issue. After publishing our special report about the anatomy of a botnet, we spoke with John Brown (pictured), GM, Click ... more...

Are We Humans Finally Ready to Do Battle with the Bots?

Written on
January 6th 2014
Author
Richard L. Tso

ADOTAS – We recently published an investigative report on the rise of online ad fraud, and how the botnet ZeroAccess hijacked computers around the globe to push fake traffic through specific publisher sites, inflating metrics so that advertisers would pay a premium to purchase impressions on the sites. The Wall ... more...

New Capabilities in Display May Change How You Value Online Media

Written on
October 25th 2013
Author
John Peebles

ADOTAS – For many companies, Google’s new AdWords Enhanced Campaigns is making paid search more expensive. At the same time, Real Time Bidding (RTB) display advertising systems give you the ability to “peek into” who you’re buying. The result is that display advertising can be bought and measured as a ... more...