adometry
When Is Audience Targeting Worth It?
ADOTAS – The field of audience targeting – also known as audience analytics – has long proven attractive and effective to online marketers. Honing campaigns to focus on specific audiences is not only logical, but it promises to provide a better way to generate return on ad dollars for the goals [...] more...
Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System
ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We [...] more...
Off-Duty: Adotas Throws a Serious Shindig at Cipriani
ADOTAS – To launch our new event and party section Off-Duty, Adotas was forced to show it knew how to judge a good time because it could throw one. Sponsored by 24/7 Real Media, TRAFFIQ, Adometry and Big Fuel — and put together with a great assistance from Max Ramirez of Digital Media Events [...] more...
Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series
ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across [...] more...
Wanna Chat During Ad Week? I’ll Be at Adotas Off-Duty
ADOTAS – Oh hell — it’s Advertising Week NYC already? My god, what will I wear to the countless events being thrown across the Big Apple? I mean, I can’t show up to the Open RTB event wearing the same band t-shirt I sported at the IAB MIXX Conference… Does Mogwai for IAB, [...] more...
Web Analytics and Ad Analytics: Can You Spot the Difference?
ADOTAS – Imagine you run an online business, or a business that depends on the web in some way. (Ok, that probably wasn’t a stretch.) You would never even consider trying to run your business without web analytics. Web analytics tells you how many visitors came to your site, how they [...] more...
Verified: comScore Acquires AdXpose to Bolster Analytics Offering
ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials [...] more...
Quick Hits: Adometry Launches Attribution Index Scoring/Predicting Campaign Performance
ADOTAS - Adometry has launched the Adometry Attribution Index, which uses the company’s attribution product to grade ad campaign performance and predict which combinations of placement and creative will drive future conversions. Emotional measurement service Affectiva closed a $5.7 million Series B financing round led by WPP’s Kantar Media and Myrian Capital. Social video firm [...] more...
Forrester: Audience Measurement Tools Limited and Disjointed
ADOTAS – A shortage of measurable results isn’t the only thing holding back brand dollars from the display space — new research by Forrester suggests that although investment and adoption in display advertising is increasing, the scarcity of media and audience insights is a major roadblock. Based on interviews with 150 North American marketing professionals, [...] more...
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam
ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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