adobe

How Adobe Is Stocking Up for the Future of Video

Written on: December 7th 2011
Author: Mark Trefgarne

ADOTAS – Adobe is making a big push into online video by purchasing video ad manager Auditude in a deal that supposedly hits triple digits. Adobe clearly wants a bigger chunk of the online advertising space, it seems, and it’s willing to get it through several expensive acquisitions: It picked [...] more...

Adobe Buys Efficient Frontier

Written on: November 30th 2011
Author: Brian LaRue

ADOTAS – Adobe announced today it had reached a deal to acquire the multi-channel digital advertising agency Efficient Frontier, whose optimization tools are used by Facebook. This makes Efficient Frontier the second ad-tech company to be bought by Adobe this month — on Nov. 1, the ubiquitous software firm picked [...] more...

Quick Hits: Winners and Losers of Google’s Freshness Update

Written on: November 8th 2011
Author: Gavin Dunaway

ADOTAS – Following Google‘s rollout last week of a new algorithm intended to pull up fresher and more timely search results — which Google figured would impact about 35% of all searches – Searchmetrics has analyzed the big winners and losers (in terms of visibility) since the changeover. Winners, they’ve found, fall into [...] more...

Searchmetrics Injects SEO Analytics Into Adobe SearchCenter+

Written on: May 20th 2011
Author: Gavin Dunaway

ADOTAS – Hope they survive the hazing ritual! Searchmetrics is the newest member of the Adobe Genesis Partner Program. The search analytics specialist will provide international organic search data to SearchCenter+, Adobe paid search solution. The SEO monitoring and keyword analysis from the Searchmetrics suite will allow SearchCenter+ users to compare [...] more...

Judge Tosses Flash Cookies Suit Against Specific Media

Written on: April 29th 2011
Author: Gavin Dunaway

ADOTAS – Another page is turned in the Flash Cookies saga. Yesterday a federal judge dismissed a suit against Specific Media over its use of Flash Cookies after determining the plaintiffs had no legal basis to support their claims. Last August, six web users filed suit against Specific Media in the [...] more...

Conductor Introduces SEO Cloud With Adobe Integration

Written on: March 1st 2011
Author: Gavin Dunaway

ADOTAS – Look, in the sky — it’s a bird, it’s a plane, it’s an SEO cloud! Adobe’s SEM solution SearchCenter+ is the first service to integrate Conductor’s SEO Cloud, which allows third-party marketing platforms to interact and exchange data with Searchlight, Conductor’s SEO platform launched last year. SearchCenter+ users will [...] more...

Adobe & MediaMind Offer Codes for Rich Media Functionalities

Written on: February 22nd 2011
Author: Gavin Dunaway

ADOTAS – Imagine a library you could peruse while designing display ads that showcased all the coolest and newest rich media tricks. When you found the perfect fit — say an augmented reality tool — you could simply grab a code and insert it into your draft ad. While we’re fantasizing, [...] more...

Adobe Offers More User Control Over Flash Cookies

Written on: January 13th 2011
Author: Gavin Dunaway

ADOTAS – Several lawsuits were filed against major media tech firms last year — including Disney, Fox Entertainment Group, NBC Universal, Quantcast and Clearspring Technologies — claiming they were misleading browsers through using Flash Cookies, which were typically not deleted when users cleaned out their HTML cookie bin. Flash Cookies, which [...] more...

Microsoft-Adobe Merger or Mobile Alliance?

Written on: October 8th 2010
Author: Gavin Dunaway

ADOTAS – Although Microsoft’s Silverlight is a rival to Adobe Flash, the CEOs of the two company had a very hush-hush meeting the other day, setting the rumor mill aflame with talk of a merger. Investors liked the idea, so Adobe shares skyrocketing 12% yesterday, but my immediate impulse was to [...] more...

Apple’s Loosens Its Developer Dress Code

Written on: September 9th 2010
Author: Gavin Dunaway

ADOTAS – Did somebody put something special in Steve Jobs’ coffee? Why is Apple being so… Friendly? Apple announced that it is relaxing drastic changes to sections 3.3.1, 3.3.2 and 3.3.9 of its developer licensing agreement for the iPhone OS, allowing the use of third-party development tools that translate code from [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation