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For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking [...] more...

Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the [...] more...

WATCH: Mobile Video Views Up 300%; New Record Set for TV Everywhere Adoption

Written on
April 10th 2013
Author
Adotas

ADOTAS — Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice the [...] more...

AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs [...] more...

An SES Primer: New York Set for Search Engine Strategies This Week

Written on
March 25th 2013
Author
Richard L. Tso

ADOTAS – The Search Marketing bigwigs of Silicon Valley are descending on the Big Apple this week for the Search Engines Strategies conference at the New York Marriott Marquis, including the likes of Google, Twitter, Adobe and Salesforce.com. The three-day event kicks off on tomorrow, March 26 and aims to [...] more...

Today’s Burning Question: Another Facebook Redesign?

Written on
March 7th 2013
Author
Mike Daly

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a person’s personalized newspaper was interesting because for the first time I saw an emphasis beyond “connecting people” to one as a news [...] more...

Razorfish, Adobe Announce Global Strategic Partnership for Digital Marketing Services, Solutions

Written on
March 4th 2013
Author
AdotasWire

NEW YORK & SAN JOSE – Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated, today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent(TM). Through this partnership, the two companies [...] more...

Adobe Unveils Early Results of Twitter Ads Program

Written on
February 20th 2013
Author
Adotas

As an early Twitter Ads API partner, Adobe just announced that their customers can benefit from Twitter’s new ads program starting today with Adobe Media Optimizer, the only ad platform that manages more than $2 Billion in annual ad spend, optimizes and forecasts the performance of campaigns across social, search and [...] more...

Adobe: Facebook Exchange Delivers Strong Performance

Written on
February 15th 2013
Author
Adotas

Facebook recently announced that Facebook Exchange (FBX) served nearly 1 billion impressions daily and supported over 1,300 advertisers. Adobe’s ad solution for FBX is now out of beta, and preliminary results from customers show that performance is strong.  Beta clients running retargeting campaigns with Adobe Media Optimizer tested the top eight Real Time Bidding ad inventory [...] more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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