adobe



Adobe DPS Now Integrates with Salesforce.com, Supports Samsung’s New ‘Papergarden’

Written on
June 13th 2014
Author
Press Release

SAN JOSE, Calif., June 13, 2014 (ADOTAS) — Adobe (Nasdaq:ADBE) today announced a major new release of Adobe Digital Publishing Suite (DPS), which includes innovations in sales enablement and content marketing functionality, among other new features. The new release extends DPS’ capabilities as a critical, enterprise mobile app publishing platform ... more...

The World’s Best Video Ads: McDonald’s, Lifebuoy, Coca-Cola, Adobe, Beats by Dre

Written on
June 6th 2014
Author
Unruly Media

ADOTAS – Coca-Cola adds a twist to friendship, Beats gets you pumped for the World Cup, and McDonald’s kicks a ball into a bucket on a moving elevator. Yep, it’s just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here are ... more...

Epoxy Helps Brands Increase Engagement with Video-Focused Platform

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS) – Epoxy today launches social-first video tools enabling online video creators to connect with their audience where they engage most. Integrating YouTube, Facebook, Twitter and Instagram, Epoxy boasts proprietary distribution, engagement and analytics features to help creators organically develop a fan base and drive incremental ... more...

Publishers Applaud Attribution Acquisitions … To An Extent

Written on
May 19th 2014
Author
Seth Ulinski

ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final price tag. Meanwhile, Google snatched up Adometry for an undisclosed sum (let’s assume a price tag north of $150-$200 ... more...

Adobe, CBS, Outlook Show Big Gains in Monthly Top Site Rankings

Written on
May 14th 2014
Author
Adotas

ADOTAS – Millward Brown Digital has released its data on the top 50 sites for April 2014. Some key highlights: Top gainers included Adobe (88.54% MoM increase), CBS (cbs.com with 128.55% YoY growth), and Microsoft’s Outlook (live.com saw 44.60% YoY growth). Not surprisingly, the first half of the month had taxpayers filing with ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

Adobe Report: Facebook Ad Business Continues to Grow

Written on
April 22nd 2014
Author
Adotas

ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The report is the most comprehensive in the industry and looks at paid, earned and owned social media using 260 billion FB ad impressions, ... more...

Visual IQ Completes Integration With Adobe Marketing Cloud

Written on
March 24th 2014
Author
Press Release

Needham, Mass. – March 24, 2014 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider, today announced it has bolstered its existing integrations with Adobe® Marketing Cloud. Driven largely by joint customer demand, Visual IQ has integrated its IQ Intelligence Suite, a comprehensive set of marketing solutions that ... more...

Adobe Integrates Digital Publishing Suite and Experience Manager

Written on
February 27th 2014
Author
Press Release

SAN JOSE, Calif., February 27, 2014 (ADOTAS) — Adobe (Nasdaq:ADBE) today announced the integration of its digital publishing platform, Adobe® Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud. This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver and ... more...

Online Trust Alliance Finds Data Breaches Spiked to Record Level in 2013

Written on
January 22nd 2014
Author
Press Release

SEATTLE, January 22, 2014 (ADOTAS) – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, user empowerment and innovation, today recommended a series of best practices to help prevent online data breaches and other exploits, in collaboration with high-profile brands including American Greetings Interactive, AVG, Microsoft, Publishers Clearing ... more...