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How Adobe Is Stocking Up for the Future of Video

Written on
December 7th 2011
Author
Mark Trefgarne

ADOTAS – Adobe is making a big push into online video by purchasing video ad manager Auditude in a deal that supposedly hits triple digits. Adobe clearly wants a bigger chunk of the online advertising space, it seems, and it’s willing to get it through several expensive acquisitions: It picked [...] more...

Adobe Buys Efficient Frontier

Written on
November 30th 2011
Author
Brian LaRue

ADOTAS – Adobe announced today it had reached a deal to acquire the multi-channel digital advertising agency Efficient Frontier, whose optimization tools are used by Facebook. This makes Efficient Frontier the second ad-tech company to be bought by Adobe this month — on Nov. 1, the ubiquitous software firm picked [...] more...

Quick Hits: Winners and Losers of Google’s Freshness Update

Written on
November 8th 2011
Author
Gavin Dunaway

ADOTAS – Following Google‘s rollout last week of a new algorithm intended to pull up fresher and more timely search results — which Google figured would impact about 35% of all searches – Searchmetrics has analyzed the big winners and losers (in terms of visibility) since the changeover. Winners, they’ve found, fall into [...] more...

Searchmetrics Injects SEO Analytics Into Adobe SearchCenter+

Written on
May 20th 2011
Author
Gavin Dunaway

ADOTAS – Hope they survive the hazing ritual! Searchmetrics is the newest member of the Adobe Genesis Partner Program. The search analytics specialist will provide international organic search data to SearchCenter+, Adobe paid search solution. The SEO monitoring and keyword analysis from the Searchmetrics suite will allow SearchCenter+ users to compare [...] more...

Judge Tosses Flash Cookies Suit Against Specific Media

Written on
April 29th 2011
Author
Gavin Dunaway

ADOTAS – Another page is turned in the Flash Cookies saga. Yesterday a federal judge dismissed a suit against Specific Media over its use of Flash Cookies after determining the plaintiffs had no legal basis to support their claims. Last August, six web users filed suit against Specific Media in the [...] more...

Conductor Introduces SEO Cloud With Adobe Integration

Written on
March 1st 2011
Author
Gavin Dunaway

ADOTAS – Look, in the sky — it’s a bird, it’s a plane, it’s an SEO cloud! Adobe’s SEM solution SearchCenter+ is the first service to integrate Conductor’s SEO Cloud, which allows third-party marketing platforms to interact and exchange data with Searchlight, Conductor’s SEO platform launched last year. SearchCenter+ users will [...] more...

Adobe & MediaMind Offer Codes for Rich Media Functionalities

Written on
February 22nd 2011
Author
Gavin Dunaway

ADOTAS – Imagine a library you could peruse while designing display ads that showcased all the coolest and newest rich media tricks. When you found the perfect fit — say an augmented reality tool — you could simply grab a code and insert it into your draft ad. While we’re fantasizing, [...] more...

Adobe Offers More User Control Over Flash Cookies

Written on
January 13th 2011
Author
Gavin Dunaway

ADOTAS – Several lawsuits were filed against major media tech firms last year — including Disney, Fox Entertainment Group, NBC Universal, Quantcast and Clearspring Technologies — claiming they were misleading browsers through using Flash Cookies, which were typically not deleted when users cleaned out their HTML cookie bin. Flash Cookies, which [...] more...

Microsoft-Adobe Merger or Mobile Alliance?

Written on
October 8th 2010
Author
Gavin Dunaway

ADOTAS – Although Microsoft’s Silverlight is a rival to Adobe Flash, the CEOs of the two company had a very hush-hush meeting the other day, setting the rumor mill aflame with talk of a merger. Investors liked the idea, so Adobe shares skyrocketing 12% yesterday, but my immediate impulse was to [...] more...

Apple’s Loosens Its Developer Dress Code

Written on
September 9th 2010
Author
Gavin Dunaway

ADOTAS – Did somebody put something special in Steve Jobs’ coffee? Why is Apple being so… Friendly? Apple announced that it is relaxing drastic changes to sections 3.3.1, 3.3.2 and 3.3.9 of its developer licensing agreement for the iPhone OS, allowing the use of third-party development tools that translate code from [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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