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Marchex Gallops Into Mobile Ad Arena

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...

AdMob’s Mobile Metrics Report Gives Smart Insight

Written on
March 18th 2008
Author
Editor

ADOTAS - Today, AdMob released its Mobile Metrics Reports for February, highlighting traffic percentages for Smartphones, trend data for the top five country markets and manufacturer market share trends. For each ad request in the month of February, AdMob analyzed information available in the user’s mobile browser. New to the report [...] more...

AdMob Partners With Unicast

Written on
February 26th 2008
Author
Editor

ADOTAS - Unicast, a division of Enliven Marketing Technologies Corporation announced that AdMob, a mobile advertising marketplace has partnered with the firm to power web pages through the Unicast Rich Media Mobile platform for its ad clients. The two companies have collaborated on over 10 rich media mobile ad campaigns thus [...] more...

AdMob’s Tony Nethercutt Speaks Out

Written on
November 19th 2007
Author
Editor

    With all the buzz surrounding mobile marketing and the proliferation of cell phones, Adotas took some time to talk with AdMob’s Vice President of Sales, Tony Nethercutt. How did the idea for AdMob come to fruition?  AdMob founder Omar Hamoui was working on a completely different mobile startup idea.  He ran into challenges around [...] more...

AdMob Reports On Mobile Ad Market

Written on
October 23rd 2007
Author
Editor

AdMob recently announced the release of their first periodic report on data and trends in the mobile market. The report cover the 1.5 billion ads served in September and includes manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa. The company hopes [...] more...

Titans Of The Mobile World Unite - Admob and Peperonity.com Strike A Deal

Written on
May 24th 2007
Author
Editor

AdMob, the world’s largest mobile advertising network and Peperoni, the company behind the world’s largest mobile community, peperonity.com, have signed an exclusive deal that will see AdMob’s ads displayed on more than 200 million pages per month across the globe. AdMob has been working with Peperoni since mid-2006 and has been [...] more...

AdMob Mobile Ad Network Announces Quiet Success

Written on
August 30th 2006
Author
Editor

AdMob, a mobile advertising marketplace that has been operating under the radar for almost eight months, has announced that its network now serves 250 million mobile page views per month. To celebrate the milestone, the company is offering free $20 advertising campaigns to new members of its network. AdMob allows advertisers [...] more...