admob
Apple’s Walled Garden Still Suffocating iAds
ADOTAS – “Mobile ads suck,” CEO Steve Jobs said when Apple launched its mobile advertising product iAd, basically turning an ad into an app inside another app (so meta!), but about about a year after its much touted launch, it seems that iAd is struggling to swim above the… mobile [...] more...
AdMob Adds Tablet-Specific Units to Face Rocketing Traffic
ADOTAS – It was a year ago that the Federal Trade Commission (reluctantly?) gave its blessing to Google’s $750 million acquisition of AdMob, and apparently the marriage is blossoming quite well. Ad requests have increased by three and a half times, and AdMob is fulfilling 2.7 billion requests daily across [...] more...
Google’s Seoul Offices Raided by Police Investigating Misuse of Location Data
ADOTAS – Google isn’t just dealing with the fallout from the mobile location data “scandal” in the U.S. The tech giant said it was cooperating with local authorities after South Korean police raided its offices in Seoul yesterday. The police are investigating whether mobile ad unit AdMob illegally collected location [...] more...
Cultivating the Mobile Ad Landscape
ADOTAS – At the end of 2010 there were over 5.2 billion mobile connections globally – more than three times as many connections as there are PCs in the world. Mobile phone subscriptions continue to rise, making mobiles the most rapidly adopted technology in history. With such incredible growth and reach, [...] more...
Mobile’s Wild Ride Ahead
ADOTAS – Mobile advertising certainly made some amazing strides in 2010. Wide-reaching developments from Google and Apple raised both awareness and expectations: Google posted $1 billion in mobile ad revenue worldwide and acquired AdMob, while Apple secured 60 million iAd commitments and bought Quattro. So is it possible we’re finally seeing [...] more...
If Groupon Is ‘N-Sync, Google Is No. 1 Fan
ADOTAS – You know why Groupon said “Bye Bye Bye” to Google’s $6 billion acquisition offer? ‘Cause they’re like the ‘N Sync (a highly successful all-boy pop act in the late 90s, early 00s) of all websites, and the idea of Google taking over was tearing up its heart. In addition to [...] more...
Executive Evacuations Continue at Google
ADOTAS – Google’s executive turnover woes haven’t received as much media play as Yahoo’s, but the search giant and mobile up-and-comer has been offering some ludicrous incentive packages to keep key staff on board — and, in particular, not hopping over to its new arch-rival. Those efforts aside, Facebook claimed another [...] more...
AdMob Finally Brings Interactive Vid Ads to Android
ADOTAS – The catchup game continues: Google’s mobile ad network AdMob finally got around to bringing interactive video ads to Google’s Android operating system. How about that? I mean, it was only a year ago (November 2009) that AdMob ran its first interactive video ad on the iPhone; since then [...] more...
Apple to End Year With 21% Share of Mobile Ad Market
ADOTAS – Perhaps rumors of Apple’s foundering in the mobile ad market have been grossly exaggerated: researcher IDC estimates the Apple will finish the year with 21% share of the mobile ad market, tying with former champion Google. Even when combined with the share of recent acquisition AdMob, Google’s mobile ad [...] more...
Google Shut Out of Apple’s Mobile Ad Party
ADOTAS – UPDATED BELOW “Just because we’re competing with somebody doesn’t mean we have to be rude,” Apple CEO Steve Jobs told the crowd at All Things Digital’s D8 conference last week. He was referring to Google — “They decided to compete with us” — properties, such as maps and [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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