Adotas

Where media buyers start online





admob



Today’s Burning Question: Impact of Google I/O Announcements?

Written on
May 16th 2013
Author
Mike Daly

ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs [...] more...

AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab

Written on
April 15th 2013
Author
Mike Daly

ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online [...] more...

Reaction: Yahoo’s Contextual Ad Alliance with Google

Written on
February 7th 2013
Author
Mike Daly

The industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob [...] more...

Metaresolver Unveils Data-Driven Mobile Ad Platform

Written on
September 26th 2012
Author
AdotasWire

SAN FRANCISCO (September 26, 2012) – Metaresolver launched its mobile advertising platform today, providing next generation mobile ad buying on a foundation of cleaner data, more efficient inventory and targeting abilities unique to mobile devices. Metaresolver offers a mobile targeting platform that links media and marketing intelligence to consumer attributes [...] more...

Apple’s Walled Garden Still Suffocating iAds

Written on
July 7th 2011
Author
Gavin Dunaway

ADOTAS – “Mobile ads suck,” CEO Steve Jobs said when Apple launched its mobile advertising product iAd, basically turning an ad into an app inside another app (so meta!), but about about a year after its much touted launch, it seems that iAd is struggling to swim above the… mobile [...] more...

AdMob Adds Tablet-Specific Units to Face Rocketing Traffic

Written on
May 26th 2011
Author
Gavin Dunaway

ADOTAS – It was a year ago that the Federal Trade Commission (reluctantly?) gave its blessing to Google’s $750 million acquisition of AdMob, and apparently the marriage is blossoming quite well. Ad requests have increased by three and a half times, and AdMob is fulfilling 2.7 billion requests daily across [...] more...

Google’s Seoul Offices Raided by Police Investigating Misuse of Location Data

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – Google isn’t just dealing with the fallout from the mobile location data “scandal” in the U.S. The tech giant said it was cooperating with local authorities after South Korean police raided its offices in Seoul yesterday. The police are investigating whether mobile ad unit AdMob illegally collected location [...] more...

Cultivating the Mobile Ad Landscape

Written on
March 10th 2011
Author
Dale Carr

ADOTAS – At the end of 2010 there were over 5.2 billion mobile connections globally – more than three times as many connections as there are PCs in the world. Mobile phone subscriptions continue to rise, making mobiles the most rapidly adopted technology in history. With such incredible growth and reach, [...] more...

Mobile’s Wild Ride Ahead

Written on
January 3rd 2011
Author
Paran Johar

ADOTAS – Mobile advertising certainly made some amazing strides in 2010. Wide-reaching developments from Google and Apple raised both awareness and expectations: Google posted $1 billion in mobile ad revenue worldwide and acquired AdMob, while Apple secured 60 million iAd commitments and bought Quattro. So is it possible we’re finally seeing [...] more...

If Groupon Is ‘N-Sync, Google Is No. 1 Fan

Written on
December 10th 2010
Author
Gavin Dunaway

ADOTAS – You know why Groupon said “Bye Bye Bye” to Google’s $6 billion acquisition offer? ‘Cause they’re like the ‘N Sync (a highly successful all-boy pop act in the late 90s, early 00s) of all websites, and the idea of Google taking over was tearing up its heart. In addition to [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • Which social site do you use to keep abreast of industry news and views?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click