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Avenue A, Pluck Make Interactive Ads … Interactive

Written on
August 7th 2008
Author
Kathleen

ADOTAS – Digi marketer Avenue A / Razorfish and social media tech gurus Pluck Corp. are teaming up to inject a little social media into mainstream digital ads. The service, codenamed AdLife, will inject customer comments and user-generated content into the ads. Interactive marketers will be able to use AdLife to [...] more...



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