adknowledge
Adknowledge Acquires AdParlor’s Facebook Ad Management Platform
ADOTAS – Long-tail-focused performance marketing network Adknowledge is upping its play in the social sector with the purchase of Facebook ad management platform AdParlor, which grabbed some attention earlier when big-time group-buying site Groupon tapped it as the exclusive platform for its Facebook ad spend. Reportedly the largest vendor with a Facebook Ads [...] more...
Quite the Crowd at Affiliate Summit Meet Market
ADOTAS – Affiliate Summit East 2011 kicked off on Sunday in the Hilton New York with the Meet Market, a jam-packed networking with agencies, affiliates, networks and merchants chatting away about offers, CPAs and… Well, the locations of the hottest parties, of course. I said hi to the Blue Phoenix Media crew, [...] more...
Adknowledge Launches Combined CPA-CPC Interface
ADOTAS – Thus we reach the end of the compelling affiliate saga that was Adknowledge’s acquisition of Hydra. The former’s Affiliate Division has a launched a combined CPA-CPC interface for campaign management, marking the full integration between AdStation from Adknowledge and the CPA network from Hydra, which Adknowledge purchased last [...] more...
Adknowledge Integrates Monetization into Corona App Development Platform
ADOTAS – Develop, deploy, monetize — you could call them the three hallmarks of mobile development. Now Adknowledge is offering developers the ability to do all three at once through a new partnership with Ansca Mobile, maker of mobile development platform Corona SDK. Adknowledge’s Super Rewards platform is now integrated into the upgraded [...] more...
Adknowledge Opens Affiliate Gates to Android Developers
ADOTAS – Android OS game and app developers, prepare to have your minds blown because Adknowledge is opening the floodgates to affiliate and offer marketing revenue channels through its new Android SDK. The mobile SDK, which works with Adroid OS 1.6 and later, can be integrated in minutes and uses the same [...] more...
Got Funds? Adknowledge Rakes in $200 Million
ADOTAS - Investors seem to think there’s money in the long-tail after all. Adknowledge, which runs long-tail advertising marketplace bidsystem.com, just raised $200 million in debt and equity financing that it plans to put towards acquisitions. The company wants expand its network to allow advertisers access to long-tail mobile and video. Leading the [...] more...
Adknowledge and Hydra Merge for Complete Affiliate Solution
ADOTAS – Creating a well-rounded affiliate solution, ad network Adknowledge has acquired CPA performance marketing network Hydra. Affiliates in the Adknowledge-Hydra network will access to more than 7,000 diverse CPC and CPA offers The Hydra brand will stick around for the time being, operating in tandem with Adstation, Adknowledge’s residual affiliate [...] more...
Tag Team Champions: Performance Display and In-Game Advertising
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] more...
Mapping Out the Non-Proprietary Search Space: Part III
ADOTAS – This is the last entry in a three-part series on the non-proprietary search space. Check out part one and part two. As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry, beyond the “big [...] more...
Industry Roundup
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering; after leading marketing and product management at Siperian, Anurag Wadehra takes on the role of senior vice president of marketing and [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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