adinterax
Yahoo Acquires AdInterax, Invests in Right Media
Today, Yahoo announced an agreement to buy rich media advertising company AdInterax, which will add rich media creative capability to Yahoo’s existing behavioral, geo and time-of-day targeting systems, and will eventually become available at no additional charge to Yahoo advertisers. Unlike standard image banners, rich media can contain interactive and multimedia [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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