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Adify Finds Ad Network Adoption Up by a Quarter
ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months. With 216 media planners, interactive marketing [...] more...
Adify finds food is on clickers’ minds
ADOTAS – Users must be starving — the food vertical on Adify’s Network Builder Platform, one of 13 measured, nearly doubled between the second and third quarters. Food CPMs were up 91%, from a median CPM of $3.63 in the second quarter to $6.94 in the third. This accelerated the vertical’s [...] more...
Industry news on new offerings and partnerships
ADOTAS — Adify, Omniture, comScore and Relevant Searches had annoucements recently. Omniture and comScore have partnered to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — NetShelter Technology Media, Adify, Hydra, Pointroll, Specific Media, Getfugu, The Social Media Advertising Consortium, 2ergo has made company announcements this past week. Specific Media: Leroy Holland joins Specific Media as a senior account executive within the San Francisco region. Holland brings more than 10 years of sales experience to Specific [...] more...
Adify releases public API
ADOTAS — The vertical ad network management company has released public APIs to allow Network Builder customers and third-party vendors to extend online advertising across any number of the 12,000 publishers on the Network Builder. The Adify Amplified partner program’s initial members include Aggregate Knowledge, Ooyala, Rovion and Wave2 Media Solutions. [...] more...
The media planning fight is not over
ADOTAS — Is traditional media planning becoming obsolete in the age of data and targeting algorithms? That depends on whom you ask. In Ad Age’s recent article, “What to Expect from the Next Gen of Digital Display,” Rich Karpinski portrays a Wild West-style land grab afoot. Mr. Karpinski sees ad networks, [...] more...
Adify shows off new creation: Adify Media
ADOTAS — Adify has unveiled a transparent, brand-safe global ad network that gives advertisers private marketplaces for their campaigns. Adify Media reaches across the vertical ad networks that use Adify Network Builder as well as several Cox media properties to give advertisers and media planners customized access to engaged, educated and [...] more...
Golf Audience unveils new ad network
ADOTAS — Golf Audience Network has partnered with Adify to launch a new ad network focused exclusively on original digital content for the golf-enthusiast audience. The new network went live Wednesday with a national broadcasting sponsorship promoting The Masters in addition to several national hotel deals. Golf Audience Network has an [...] more...
Grilling ad roadblocks drive sales
ADOTAS — The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbecues and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day [...] more...
Adify adds to platform
ADOTAS — Adify has some new features in its platform, including the ability to track post-impression ad performance and ad interaction. The technology measures specific user interaction with ads and actions taken after ads are viewed, giving advertisers and network partners detailed insight into how users are responding to ads, as opposed [...] more...
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Latest News
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Features
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
