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Media Mixers: Adify Lets Loose the ‘Mad Men’
ADOTAS – A special thanks to Adify Media for throwing one of the best parties in NYC in a while. Last night’s “Mad Men” themed soiree was held at Studio 450 on Manhattan’s Far West Side. The ladies in attendance went for retro garb, flashing back to those bygone days of [...] more...
Adify Explores the VASTness of Midtail Video
ADOTAS – “We are the vertical ad network people — that’s pretty much what we do,” says Joelle Kaufman, Adify’s vice president of marketing. Call it the portal to the wonderful world of verticals: Adify’s technology allows media companies and brands to (gives a map) navigate the niches that house [...] more...
Adify Finds Ad Network Adoption Up by a Quarter
ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months. With 216 media planners, interactive marketing [...] more...
Adify finds food is on clickers’ minds
ADOTAS – Users must be starving — the food vertical on Adify’s Network Builder Platform, one of 13 measured, nearly doubled between the second and third quarters. Food CPMs were up 91%, from a median CPM of $3.63 in the second quarter to $6.94 in the third. This accelerated the vertical’s [...] more...
Industry news on new offerings and partnerships
ADOTAS — Adify, Omniture, comScore and Relevant Searches had annoucements recently. Omniture and comScore have partnered to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — NetShelter Technology Media, Adify, Hydra, Pointroll, Specific Media, Getfugu, The Social Media Advertising Consortium, 2ergo has made company announcements this past week. Specific Media: Leroy Holland joins Specific Media as a senior account executive within the San Francisco region. Holland brings more than 10 years of sales experience to Specific [...] more...
Adify releases public API
ADOTAS — The vertical ad network management company has released public APIs to allow Network Builder customers and third-party vendors to extend online advertising across any number of the 12,000 publishers on the Network Builder. The Adify Amplified partner program’s initial members include Aggregate Knowledge, Ooyala, Rovion and Wave2 Media Solutions. [...] more...
The media planning fight is not over
ADOTAS — Is traditional media planning becoming obsolete in the age of data and targeting algorithms? That depends on whom you ask. In Ad Age’s recent article, “What to Expect from the Next Gen of Digital Display,” Rich Karpinski portrays a Wild West-style land grab afoot. Mr. Karpinski sees ad networks, [...] more...
Adify shows off new creation: Adify Media
ADOTAS — Adify has unveiled a transparent, brand-safe global ad network that gives advertisers private marketplaces for their campaigns. Adify Media reaches across the vertical ad networks that use Adify Network Builder as well as several Cox media properties to give advertisers and media planners customized access to engaged, educated and [...] more...
Golf Audience unveils new ad network
ADOTAS — Golf Audience Network has partnered with Adify to launch a new ad network focused exclusively on original digital content for the golf-enthusiast audience. The new network went live Wednesday with a national broadcasting sponsorship promoting The Masters in addition to several national hotel deals. Golf Audience Network has an [...] more...
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Latest News
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- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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