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MSN’s Advertiser Base Skyrockets, Beating Google, Yahoo

Written on: October 9th 2008
Author: Kathleen

ADOTAS – AdGooroo, a provider of online marketing intelligence, has released its third quarterly report on performance indicators for Google, MSN and Yahoo. MSN increased its active advertisers base by 19.3% in the third quarter, the report found. Google and Yahoo didn’t fare nearly as well. “MSN looks to be in a [...] more...

Q2 and Beyond

Written on: July 10th 2008
Author: DM Confidential

DM CONFIDENTIAL — Managers everywhere begin to stress during March, June, September, and December, as those mark the end of the fiscal quarters. Those watching over their profit and loss reporting are doing what they can to hit the numbers they promised to other stakeholders as well as updating the [...] more...

Publicis Agencies Find Wisdom Through AdGooroo

Written on: August 6th 2007
Author: Editor

An announcement has been made that many of the Publicis Groupe agencies are partnering with AdGooroo, a search engine marketing (SEM) intelligence company. AdGooroo’s automated data aggregation systems will be utilized by Digitas, SMG Search, Starcom, and ZenithOptimedia as well as other Publicis Group search units to analyze keyword spending across [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...