adexchanger



Industry Preview 2016 Scheduled for January 20-21

Written on
December 28th 2015
Author
Adotas

We’re just one month away from Industry Preview 2016, the digital marketing technology event that kicks off the year ahead and previews for you what will happen in 2016. Hundreds of marketers, publishers, agency representatives and service providers attend. You can view the complete two-day agenda. But here are ... more...

As Yahoo Changes Its Ad Business Strategy, Could It Be Shutting Down Right Media Exchange?

Written on
January 9th 2015
Author
Adotas

Could this be an end of an era? It seems so. Citing “several sources,” AdExchanger has reported that Yahoo is shutting down Right Media Exchange “for all non-Yahoo owned and operated networks and publishers.” Not exactly surprising news, considering RMX impression volume has been very low for months after ... more...

Can Big Data Truly Save the Publishing Industry?

Written on
June 5th 2013
Author
Richard L. Tso

ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December, publishers are scrambling to find the right mix of strategies and revenue streams to stay afloat. In a recent ... more...

Larissa’s Picks to Click: ABC & Mobile, Heineken & Tremor Video, Abercrombie & the Homeless

Written on
May 15th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s good to be home, but unpacking everything is definitely not one of the first things on my to-do list. Ad Age ... more...

Larissa’s Picks to Click: Kinetic Social, Native Ad Blindness, Slender Vender

Written on
May 6th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. If  you’re crouched in the fetal position under your desk at work right now with a pounding headache and a stomach ... more...

Larissa’s Picks to Click: WSJ Video, Illegal Advertising, SEM

Written on
April 30th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. My favorite month (and birthday month) starts tomorrow!  Don’t forget to say “rabbit”! AdExchanger interviews The Wall Street Journal’s Nina Lawrence about ... more...

Larissa’s Picks to Click: Facebook’s New Ad Bidding Model, Mobile Platforms, Kool-Aid Man Reboot

Written on
April 18th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Laryngitis was definitely not something I was prepared for.  Anyone else having a rough week? According to AdExchanger, Facebook is now utilizing ... more...

Larissa’s Picks to Click: Foursquare Data, Ad Costs, Facebook Home’s New Ad

Written on
April 15th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. You know it’s spring when: You enjoy a nice weekend outside and your face is the only part of you to ... more...

Larissa’s Picks to Click: Ad-Free Sites, Marketing Hunches and Talking Mobile Ads

Written on
April 1st 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Baseball season has finally arrived!  Which teams are you rooting for? Ad-free websites, what?!?  The Good Men Project as well as many other ... more...

Larissa’s Picks to Click: Martini Media Goes Programmatic, Crowdsourcing, Tumblr Mobile Ads

Written on
March 7th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I wish I could escape to Austin this weekend for South by Southwest! But with midterms right around the corner, ... more...