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Microsoft Means Business, Acquires AdECN

Written on: July 27th 2007
Author: Editor

Microsoft kept the ball rolling yesterday by announcing it was acquiring AdECN, Inc., an ad exchange base in California. This progresses their foothold in online advertising further. Although the terms of the deal were not disclosed as of the announcement yesterday, AdECN is a real-time auction marketplace that buys and sells [...] more...

ADOTAS Conversations: Bill Urschel, CEO, AdECN

Written on: September 25th 2006
Author: Editor

One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a stir [...] more...

AdECN Signs 3 New Members

Written on: August 23rd 2006
Author: Editor

Auction-based online ad network AdECN has added three new websites to its roster: AMS Global Online, A Simple Internet, and Sierra Group Marketing. AdECN Exchange mimics the stock exchange model, allowing ad networks, agencies, and brokers to buy and sell advertising space on behalf of advertisers and publishers. This is [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...