addthis
AddThis Adds Its Own Pre-Oscar Data
Although the Academy cast their final ballots earlier this week, AddThis has revealed this year’s winners as chosen by the American public. AddThis, a leading data, distribution and decisioning company, makes easy-to-use consumer engagement tools and services across 14 million websites, and its platform can extract data around what’s buzzing in [...] more...
Super Bowl: Social Engagement Increases 5%, Mobile Usage Up 132%
Many marketers looked beyond the $4 million price tag on ads this year by putting additional emphasis on their engagement with fans online. Social media engagement rose 5% this year as ad campaigns drove viewers to the web, audiences’ attention was taken to the second screen with 132% increase in mobile [...] more...
2012 Sharing Trends: Guess Who/What Won the Race
Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out [...] more...
Infographic: Brands Look to Social Networks for Holiday Shopping Trends
It’s actually quite simple: If your audience isn’t on Facebook, why promote on Facebook? In the realm of online marketing, understanding and knowing your customer is the only way to succeed and as we gear up for the holiday season, this statement couldn’t be more true in today’s world that [...] more...
Infographic: AddThis Calls the Swing States
If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic AddThis put together based on AddThis network data since the conventions ended. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = [...] more...
AddThis Launches Purchase-Based Audiences for Targeting and Site Optimization
MCLEAN, Va. (September 19, 2012) – AddThis, the largest sharing platform on the open web, today announced new and updated sharing tools to enhance the social sharing experience for users, and to arm publishers with improved capabilities for driving visitor engagement. In testing, the improved functionalities and change in layout [...] more...
Clearspring Rebrands as AddThis, Launches New Social Plugins
ADOTAS – It used to be called Clearspring, and now it’s called AddThis, following a rebranding around what company founder and executive chairman Hooman Radfar explained was as a desire to “consolidate around the brand” for which it’s best known. The name change comes at the same time as the [...] more...
Quick Hits: Facebook’s Finances and Possible New Ad Plan, More on the Forrester DSP Report, Social Sharing Infographic
ADOTAS – Earlier today, Gawker leaked what it claimed to be Facebook’s financial figures as of September 2011, citing an email from “a well-placed mole.” (Incidentally, is there even such a thing as a poorly-placed mole? Wouldn’t that just be some random person who talks too much?) Some key points: [...] more...
Clearspring Picks Up Social Graph Data-Processing Powerhouse Xgraph
ADOTAS – What do you know: the same day Ramsey McGrory’s new company ClearSpring announces a big acquisition, his former company Yahoo! grabbed the top headlines by acquiring Interclick and somehow making the future of the Right Media Exchange (McGrory’s old division) even less certain. But ClearSpring’s acquisition was a major one too [...] more...
Google’s +1 Shows Impressive Pub-Adoption Rate
ADOTAS – Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
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- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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