addthis



AddThis Forms New Content Media Services Group; Appoints Three Industry Veterans to Senior Management Team

Written on
April 17th 2014
Author
Mike Daly

VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s largest online content engagement platform, today announced three key appointments that will play a leading role in growing the company’s advertising division as demand for its display and content marketing solutions increases. The executives are part of the organization’s new ... more...

AddThis Reveals the Social Media Super Bowl Winners

Written on
February 3rd 2014
Author
AdotasWire

VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game. AddThis is the world’s largest content engagement platform and its tools helped advertisers, ... more...

The Top 5 Things Publishers Need To Be Doing To Survive

Written on
October 16th 2013
Author
Nick Lynch

ADOTAS — The conversation about the future of print in the digital age has reached a dire tone, with traditional print companies scrambling to find relevance and revenue. But with the acquisition of The Washington Post by Jeff Bezos earlier this year, all eyes have been on his next moves. ... more...

AddThis Adds Its Own Pre-Oscar Data

Written on
February 22nd 2013
Author
Adotas

Although the Academy cast their final ballots earlier this week, AddThis has revealed this year’s winners as chosen by the American public. AddThis, a leading data, distribution and decisioning company, makes easy-to-use consumer engagement tools and services across 14 million websites, and its platform can extract data around what’s buzzing in ... more...

Super Bowl: Social Engagement Increases 5%, Mobile Usage Up 132%

Written on
February 4th 2013
Author
Adotas

Many marketers looked beyond the $4 million price tag on ads this year by putting additional emphasis on their engagement with fans online. Social media engagement rose 5% this year as ad campaigns drove viewers to the web, audiences’ attention was taken to the second screen with 132% increase in mobile ... more...

2012 Sharing Trends: Guess Who/What Won the Race

Written on
December 19th 2012
Author
AdotasWire

Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out ... more...

Infographic: Brands Look to Social Networks for Holiday Shopping Trends

Written on
November 21st 2012
Author
Adotas

It’s actually quite simple: If your audience isn’t on Facebook, why promote on Facebook? In the realm of online marketing, understanding and knowing your customer is the only way to succeed and as we gear up for the holiday season, this statement couldn’t be more true in today’s world that ... more...

Infographic: AddThis Calls the Swing States

Written on
November 6th 2012
Author
AdotasWire

If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic AddThis put together based on AddThis network data since the conventions ended. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = ... more...

AddThis Launches Purchase-Based Audiences for Targeting and Site Optimization

Written on
September 19th 2012
Author
AdotasWire

MCLEAN, Va. (September 19, 2012) – AddThis, the largest sharing platform on the open web, today announced new and updated sharing tools to enhance the social sharing experience for users, and to arm publishers with improved capabilities for driving visitor engagement. In testing, the improved functionalities and change in layout ... more...

Clearspring Rebrands as AddThis, Launches New Social Plugins

Written on
May 10th 2012
Author
Brian LaRue

ADOTAS – It used to be called Clearspring, and now it’s called AddThis, following a rebranding around what company founder and executive chairman Hooman Radfar explained was as a desire to “consolidate around the brand” for which it’s best known. The name change comes at the same time as the ... more...