adcenter
Rodale Culls Microsoft in Contextual, Search Ad Deal
ADOTAS – Microsoft is getting glossy: the software giant has become Rodale’s exclusive third-party digital advertising provider of contextual and paid search ads for the company’s magazine-branded sites. Rodale publishes a gaggle of health and wellness mags – and sites – including MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com. Microsoft is championing [...] more...
Official Office Live Launch Date Announced
According to Baris Cetinok, Microsoft’s director of product management for Office Live, the online business software package which has been in beta for the past 8 months, will officially launch on November 15th. Office Live will come in three flavors: the free Office Live Basics, which is free, and Office Live [...] more...
Microsoft Introduces AdCenter to UK
Microsoft’s paid-search platform, AdCenter, is set to be released in the UK. According to today’s NMA report, all paid-search traffic on MSN Search and Windows Live search will be served by AdCenter as of tomorrow. The service has been tested in the UK since June and was launched in the [...] more...
SearchRev Now Supporting Microsoft adCenter
Online advertisers looking to extend their campaigns across the MSN network to reach the Microsoft audience can now do so using SearchRev, a provider of search advertising optimization technology and services. SearchRev has adapted its Precision View campaign manager to support Microsoft’s application programming interface (API), expanding consumer reach for [...] more...
LookSmart Unveils AdCenter for Publishers
LookSmart has released a new version of AdCenter for Publishers to enable publishers to maintain and grow small and large advertiser relationships. The original AdCenter provides hosted advertising sales and a service platform for search engines, media companies, social networking sites, retail sites, and directories. The new platform for publishers is [...] more...
MSN UK Sets Commission Rate for Upcoming Paid Search Service
Microsoft today announced its decision to use a tiered system for its search commission structure, with 15 percentas the maximum, which is in contrast to competitors Google and Yahoo. A spokesman for MSN told Mediaweek UK that he “expected the majority of agencies to make that level.” In January, Google caused controversy [...] more...
MSN Flies Solo on Content and Ad Services
At its Strategic Account Summit yesterday, MSN announced a new advertising and online content initiative called MSN Originals. As part of this initiative to bring creative content online, MSN also announced a partnership with Reveille, which is a leading independent Hollywood production studio and distribution company that has produced [...] more...
Microsoft Unveils Windows Live Beta
In the ever-rolling competition between the big three portals, Microsoft has launched several beta version elements of their new Windows Live service. The big one, Windows Live Search, is a full-blown search engine complete with web, news, and image searches. There’s also a local search integrated with Microsoft’s Virtual Earth [...] more...
MSN adCenter Moves Forward: Analyzing the Major Changes at Microsoft’s Online Ad Platform
In what appears to be a coordinated move, new hire John Nicol seeks “to bring out the soul of MSN”. Search Engine Watch notes the choreography of the new management: David Cole, Senior Vice President, MSN and Personal Services Group, will be leaving MSN at the end of April…It is interesting [...] more...
Microsoft Brings Search Ad System In-House
Today, Microsoft announced plans to launch a search advertising system in the US by June that will up the ante against Google and Yahoo. Since last spring, the company has been testing out their online advertising platform, adCenter, which is currently said to account for about 25 percent of the sponsored [...] more...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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