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AdBrite, Live Nation Ready To Rock Your Summer

Written on
May 9th 2008
Author
Kathleen

ADOTAS – Just in time for the summer concert rush, Live Nation and AdBrite are making it easier for interactive advertisers to reach music fans online. The companies launched Live Nation eFan Finder, a proprietary service that helps Live Nation concert promoters, artist managers and agents track and view the [...] more...

AdBrite Unfurls New Ad Targeting Exchange

Written on
April 10th 2008
Author
Kathleen

ADOTAS – Interactive advertising network AdBrite today announced the launch of its Open Targeting Exchange, an open and competitive marketplace for ad targeting technologies. In a bid to boost effectiveness, the system will leverage multiple targeting methods, algorithms and allow them to compete for the right to match advertisements to [...] more...

AdBrite, Google Drawn Into JuicyCampus Controversy

Written on
March 20th 2008
Author
Editor

ADOTAS — JuicyCampus.com, a controversial Web site that publishes anonymous, unverified, and usually mean-spirited gossip about college students has become the target of unflattering chatter itself of late. It’s also in the crosshairs of prosecutors in New Jersey who subpoenaed its records to find out of the site violates the state’s [...] more...

AdBrite Launches Program To Bolster Ad/Publisher Symbiosis

Written on
March 20th 2008
Author
Editor

ADOTAS — Internet ad marketplace AdBrite announced today the official launch of its Network Partnership program. Several interactive ad networks are already participating – including Advertising.com and CPX Interactive. The partnership program enables ad networks to supply advertising and Web site inventory directly to the AdBrite Marketplace, enhancing advertiser/publisher symbiosis. The [...] more...

AdBrite Extends Reach – Second Only to Google

Written on
March 5th 2008
Author
Editor

ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...

AdBrite Gains Daniel Issen

Written on
February 28th 2008
Author
Editor

AdBrite announced today that Daniel Issen has officially joined the company in the position of Vice President of Engineering. Issen is now responsible for software development at the firm. Ignacio Fanlo, CEO of AdBrite stated “We are excited to have a technology executive of Daniel’s caliber join AdBrite. Daniel has a [...] more...

Facebook App Channel, Brought To You By AdBrite

Written on
October 30th 2007
Author
Editor

Today, AdBrite announced the Facebook App Channel: the world’s first transparent marketplace for advertising on Facebook applications. With the entire buzz surrounding the social network these days, the plans to monetize the site have been anticipated, and this channel is one in a series of announcements that will allow the [...] more...

Controversial Philip Kaplan Out at AdBrite

Written on
June 1st 2006
Author
Editor

Colorful and controversial dot.com site founder Philip Kaplan stepped down as AdBrite CEO, reported CNET News.com yesterday. Kaplan, 30, told the site his decision was made to hand the business to “professional management.” Kaplan is most noted for running the controversial Web site F***edCompany during the dot-com bust. “I suggested it, [...] more...

Philip Kaplan Builds the Marketplace for Online Advertising

Written on
January 25th 2006
Author
Kiran Aditham

It’s quite a feat to be considered a maverick in an industry without a rulebook. Yet in just five years, Philip Kaplan has truly earned the appellation, most notably by having founded F***edCompany.com: a hugely successful website that tracked dotcom failures at a time when the online industry was crumbling [...] more...


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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