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Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
Video Finds Home on AdBrite Exchange
ADOTAS – Sniff, sniff — there’s nothing quite like that new website smell, and it’s probably not as toxic as new car smell. In addition to a fab-looking rebranded website independent online ad exchange AdBrite has introduced video capabilities; publishers and advertisers can buy and sell preroll inventory for videos [...] more...
Industry news on partnerships and offerings
ADOTAS — AdBrite, Eyewonder, Fox Home Entertainment, Moxie Interactive, Buddy Media, UpClick and AsiaOne all had announcements. Buddy Media, a social media company, today launched Buddy Media’s Twitter Management System. The new offering enables brand advertisers to harness the Twitter platform as an effective marketing tool. Brands can identify, analyze and [...] more...
Ad Networks Headed for Doomsville
ADOTAS – The Wall Street Journal weighed in today with a juicy take on the whole “uh oh, the online ad network world may be screwed” theory that’s been bandied about for weeks now. Noting the presence of more than 300 online networks, the Journal rakes through the muck to extract [...] more...
Widespread Job Cuts: AdBrite, Zivity, Hi5
ADOTAS – Job cuts are affecting everyone – even people in the less vulnerable online industry. Online advertising network AdBrite is letting go of 40% of its staff, or roughly 40 people. Adult social network Zivity has reportedly slashed one-third of its staff as a preventative measure. Another social network (the third biggest) [...] more...
Hiring Round Up: Zvents, Granite Ventures, Buzztime
ADOTAS – Local events network Zvents has added Paul Levine — currently the vice president of marketing at AdBrite and the former GM of Yahoo Local – to its board of directors. Zvents has raised about $7 million in venture capital since its launch in 2005. Granite Ventures has welcomed Eric [...] more...
AdBrite Unfurls New Ad Targeting Exchange
ADOTAS – Interactive advertising network AdBrite today announced the launch of its Open Targeting Exchange, an open and competitive marketplace for ad targeting technologies. In a bid to boost effectiveness, the system will leverage multiple targeting methods, algorithms and allow them to compete for the right to match advertisements to [...] more...
AdBrite, Google Drawn Into JuicyCampus Controversy
ADOTAS — JuicyCampus.com, a controversial Web site that publishes anonymous, unverified, and usually mean-spirited gossip about college students has become the target of unflattering chatter itself of late. It’s also in the crosshairs of prosecutors in New Jersey who subpoenaed its records to find out of the site violates the state’s [...] more...
AdBrite Launches Program To Bolster Ad/Publisher Symbiosis
ADOTAS — Internet ad marketplace AdBrite announced today the official launch of its Network Partnership program. Several interactive ad networks are already participating – including Advertising.com and CPX Interactive. The partnership program enables ad networks to supply advertising and Web site inventory directly to the AdBrite Marketplace, enhancing advertiser/publisher symbiosis. The [...] more...
AdBrite Extends Reach – Second Only to Google
ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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