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Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

AdBrite to Shut Down This Friday

Written on
January 29th 2013
Author
Mike Daly

Venerable ad exchange AdBrite sent an email yesterday to all of its publishers and advertisers stating that it would shutter its operations as of Friday, Feb. 1. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! The move came after a deal to sell the company reportedly fell through, according ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015

Written on
October 13th 2011
Author
Gavin Dunaway

ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as ... more...

Video Finds Home on AdBrite Exchange

Written on
October 6th 2010
Author
Gavin Dunaway

ADOTAS – Sniff, sniff — there’s nothing quite like that new website smell, and it’s probably not as toxic as new car smell. In addition to a fab-looking rebranded website independent online ad exchange AdBrite has introduced video capabilities; publishers and advertisers can buy and sell preroll inventory for videos ... more...

Industry news on partnerships and offerings

Written on
July 22nd 2009
Author
Edward Barrera

ADOTAS — AdBrite, Eyewonder, Fox Home Entertainment, Moxie Interactive, Buddy Media, UpClick and AsiaOne all had announcements. Buddy Media, a social media company, today launched Buddy Media’s Twitter Management System. The new offering enables brand advertisers to harness the Twitter platform as an effective marketing tool. Brands can identify, analyze and ... more...

Ad Networks Headed for Doomsville

Written on
October 28th 2008
Author
Kathleen

ADOTAS – The Wall Street Journal weighed in today with a juicy take on the whole “uh oh, the online ad network world may be screwed” theory that’s been bandied about for weeks now. Noting the presence of more than 300 online networks, the Journal rakes through the muck to extract ... more...

Widespread Job Cuts: AdBrite, Zivity, Hi5

Written on
October 17th 2008
Author
Kathleen

ADOTAS – Job cuts are affecting everyone – even people in the less vulnerable online industry. Online advertising network AdBrite is letting go of 40% of its staff, or roughly 40 people. Adult social network Zivity has reportedly slashed one-third of its staff as a preventative measure. Another social network (the third biggest) ... more...

Hiring Round Up: Zvents, Granite Ventures, Buzztime

Written on
July 15th 2008
Author
Kathleen

ADOTAS – Local events network Zvents has added Paul Levine — currently the vice president of marketing at AdBrite and the former GM of Yahoo Local – to its board of directors. Zvents has raised about $7 million in venture capital since its launch in 2005. Granite Ventures has welcomed Eric ... more...

AdBrite Unfurls New Ad Targeting Exchange

Written on
April 10th 2008
Author
Kathleen

ADOTAS – Interactive advertising network AdBrite today announced the launch of its Open Targeting Exchange, an open and competitive marketplace for ad targeting technologies. In a bid to boost effectiveness, the system will leverage multiple targeting methods, algorithms and allow them to compete for the right to match advertisements to ... more...