adbidcentral

Media Futures Are So Bright, AdBidCentral’s Gotta Wear Shades

Written on: August 20th 2010
Author: Gavin Dunaway

ADOTAS – To assist media buyers in building longer-term strategies for both branding and direct-response campaigns, AdBidCentral developed the “Futures” category of inventory for reaching top-of-the-funnel consumers that will eventually transform into costumers. In development for four years, AdBidCentral has just launched its media futures platform, allowing media buyers to glean [...] more...

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly

Written on: February 4th 2010
Author: Sarah Novotny

*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal and professional life in the middle and end of 2006. Having been both recently divorced from my ex-wife and laid off from my position during the acquisition of Siebel Systems [...] more...

AdBidCentral Plays With Dictionary.com

Written on: October 24th 2007
Author: Sarah Novotny

AdBidCentral, a company focused on futures marketplace for premium guaranteed display advertising announced today that Dictionary.com has listed on the company’s futures platform under Ticker: “DICTN”. The patent-pending futures marketplace platform makes forecast buying and selling of premium display digital media easy. AdBidCentral powers these sales. Dennis Kariger, director of sales [...] more...

AdBidCentral Launches Into Futures Market

Written on: October 10th 2007
Author: Sarah Novotny

This week, AdBidCentral launched the first version of its platform. The company is creating futures marketplace for premium guaranteed display advertising. The platform powers sales of futures-oriented premium display advertising on top comScore-rated publisher sites. This platform will make forecast buying and selling of premium display digital media efficient and intuitive. [...] more...

Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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Six Mistakes You’re Making with Landing Pages May 22nd 2013
Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
Brands & the Next Internet Wave: What You Need To Know May 21st 2013
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