adaptly



Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key ... more...

Adaptly Becomes Twitter Ads API Partner

Written on
October 3rd 2013
Author
AdotasWire

NEW YORK, October 2, 2013 (ADOTAS) — Adaptly, a leading social advertising technology company, announced today that it has joined the Twitter Ads API partner network to help digital agencies and brands integrate and scale their Twitter spend within existing cross-network advertising strategies. Adaptly is one of only four companies that is both ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

Facebook FTW: Leveraging Earned Media at Scale

Written on
September 6th 2012
Author
Rob Jewell

As many of us in the online advertising industry now know, Facebook is not about advertising; rather, it’s about stories and earned media. The fact is, Facebook controls one third of all online page views, so brands need to embrace Facebook, since that is where their audience is spending time ... more...