ad_targeting
Your Purchases for Sale: Amazon Enters Ring with RTB Advertising
Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like [...] more...
Florida-Based Ad Agency Releases Media Buying Handbook
TAMPA BAY, FLA. (October 31, 2012) – Viva Vita Inc. today announced the release of the The Online Media Buying Handbook, an easy-to-read book that shows how to get unlimited targeted traffic to any web site with media buying. “A lot of things are bought simply because they are there [...] more...
A Bigger Toolbox: Strategies Beyond Search
ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. [...] more...
Engage In-Game Advertising Launches With SUBWAY
With in-game advertising methods becoming more innovative by the day, it only makes sense that someone should create a business around it. Today San Francisco-based Engage In-Game Advertising became the first independent in-game media company to provide strategic planning and placement services targeted specifically for video game advertising. How is Engagedifferent? [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
