ad_targeting



Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...

Florida-Based Ad Agency Releases Media Buying Handbook

Written on
November 5th 2012
Author
AdotasWire

TAMPA BAY, FLA. (October 31, 2012) – Viva Vita Inc. today announced the release of the The Online Media Buying Handbook, an easy-to-read book that shows how to get unlimited targeted traffic to any web site with media buying. “A lot of things are bought simply because they are there ... more...

A Bigger Toolbox: Strategies Beyond Search

Written on
December 2nd 2011
Author
Daniel Laury

ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. ... more...

Engage In-Game Advertising Launches With SUBWAY

Written on
January 10th 2006
Author
Sarah Novotny

With in-game advertising methods becoming more innovative by the day, it only makes sense that someone should create a business around it. Today San Francisco-based Engage In-Game Advertising became the first independent in-game media company to provide strategic planning and placement services targeted specifically for video game advertising. How is Engagedifferent? ... more...