ad_networks
24/7 Debuts Open AdStream for Mobile
Interactive ad network 24/7 Real Media today announced its Open AdStream Mobile Edition, which will enable marketers and mobile content providers to integrate mobile ads into digital marketing campaigns. Among other benefits, the new services include targeted delivery and reporting tools, as well as streamlined ad operations. In a press statement, [...] more...
Google’s Focus Flub: Why Google’s Old-Media Infiltration Seems Forced and Flawed
In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with the [...] more...
Pulse 360 Publisher Network Comes to Life
Pulse 360 introduced its Publisher Vertical Network (PVN) today, which is designed to free publishers from the stranglehold and combat the challenges of competing with monolithic advertising networks ala Google’s AdSense. Regarding PVN, Lance D. Podell, CEO of Pulse 360 parent Seevast, said in a statement, “Leading publishers must realize that [...] more...
Medio Opens Mobile Ad Network
Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...
ContextWeb Pricing Model Offering Guaranteed CPM Rates
Ad network ContextWeb has deployed a new pricing model that lets publishers set their own guaranteed CPM rate. With the previous model, advertisers ran campaigns blind, and were only able to control pricing while the ad networks decided what percentage to send along to the publisher. While ContextWeb’s new “Open PO” [...] more...
Forbes.com Flocks to Quigo
Over the past year, more and more prominent websites have been turning away from the large contextual ad networks powered by Yahoo and Google to the much smaller Quigo Technologies. Quigo’s newest partner, Forbes.com, one of the leading online business news and lifestyle media publishers, has just signed a multi-year deal [...] more...
2007 Ad Network Predictions
This will be one of the most active years for the ad network industry as it goes through a much needed transition thanks to new, exciting ad inventory opportunities. As a matter of fact, ad inventory will dictate new ad network models as each ad network begins to concentrate around [...] more...
Business.com Signs Exclusive PPC Deal with WSJ Online
B2B search engine and PPC ad network Business.com has signed a deal with Dow Jones’s Wall Street Journal Online to be the publisher’s exclusive provider of PPC ads on Journal search results pages. “We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results,” said [...] more...
ADOTAS Conversations: Henry Vogel, Chief Revenue Officer, Quigo
With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business–not by planting itself as a bratty upstart in Google and Yahoo’s world, but by simply relying on core relationships with publishers and media firms. The [...] more...
MIVA Launches Vertical PPC Network
Online advertising company MIVA has launched its vertical PPC network, the MIVA Precision Network, into the US and UK markets in the hopes of generating better lea for MIVA advertisers. The Precision Network is currently in beta and exists alongside MIVA’s existing Core Network. While the Core Network will provide broad [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
