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24/7 Debuts Open AdStream for Mobile

Written on
April 5th 2007
Author
Editor

Interactive ad network 24/7 Real Media today announced its Open AdStream Mobile Edition, which will enable marketers and mobile content providers to integrate mobile ads into digital marketing campaigns. Among other benefits, the new services include targeted delivery and reporting tools, as well as streamlined ad operations. In a press statement, [...] more...

Google’s Focus Flub: Why Google’s Old-Media Infiltration Seems Forced and Flawed

Written on
March 27th 2007
Author
Chad Little

In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with the [...] more...

Pulse 360 Publisher Network Comes to Life

Written on
March 20th 2007
Author
Editor

Pulse 360 introduced its Publisher Vertical Network (PVN) today, which is designed to free publishers from the stranglehold and combat the challenges of competing with monolithic advertising networks ala Google’s AdSense. Regarding PVN, Lance D. Podell, CEO of Pulse 360 parent Seevast, said in a statement, “Leading publishers must realize that [...] more...

Medio Opens Mobile Ad Network

Written on
March 20th 2007
Author
Editor

Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...

ContextWeb Pricing Model Offering Guaranteed CPM Rates

Written on
March 15th 2007
Author
Editor

Ad network ContextWeb has deployed a new pricing model that lets publishers set their own guaranteed CPM rate. With the previous model, advertisers ran campaigns blind, and were only able to control pricing while the ad networks decided what percentage to send along to the publisher. While ContextWeb’s new “Open PO” [...] more...

Forbes.com Flocks to Quigo

Written on
February 26th 2007
Author
Editor

Over the past year, more and more prominent websites have been turning away from the large contextual ad networks powered by Yahoo and Google to the much smaller Quigo Technologies. Quigo’s newest partner, Forbes.com, one of the leading online business news and lifestyle media publishers, has just signed a multi-year deal [...] more...

2007 Ad Network Predictions

Written on
February 16th 2007
Author
Peyman Nilforoush

This will be one of the most active years for the ad network industry as it goes through a much needed transition thanks to new, exciting ad inventory opportunities. As a matter of fact, ad inventory will dictate new ad network models as each ad network begins to concentrate around [...] more...

Business.com Signs Exclusive PPC Deal with WSJ Online

Written on
February 14th 2007
Author
Editor

B2B search engine and PPC ad network Business.com has signed a deal with Dow Jones’s Wall Street Journal Online to be the publisher’s exclusive provider of PPC ads on Journal search results pages. “We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results,” said [...] more...

ADOTAS Conversations: Henry Vogel, Chief Revenue Officer, Quigo

Written on
February 13th 2007
Author
Editor

With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business–not by planting itself as a bratty upstart in Google and Yahoo’s world, but by simply relying on core relationships with publishers and media firms. The [...] more...

MIVA Launches Vertical PPC Network

Written on
February 1st 2007
Author
Editor

Online advertising company MIVA has launched its vertical PPC network, the MIVA Precision Network, into the US and UK markets in the hopes of generating better lea for MIVA advertisers. The Precision Network is currently in beta and exists alongside MIVA’s existing Core Network. While the Core Network will provide broad [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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