ad_networks
24/7 Debuts Open AdStream for Mobile
Interactive ad network 24/7 Real Media today announced its Open AdStream Mobile Edition, which will enable marketers and mobile content providers to integrate mobile ads into digital marketing campaigns. Among other benefits, the new services include targeted delivery and reporting tools, as well as streamlined ad operations. In a press statement, [...] more...
Google’s Focus Flub: Why Google’s Old-Media Infiltration Seems Forced and Flawed
In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with the [...] more...
Pulse 360 Publisher Network Comes to Life
Pulse 360 introduced its Publisher Vertical Network (PVN) today, which is designed to free publishers from the stranglehold and combat the challenges of competing with monolithic advertising networks ala Google’s AdSense. Regarding PVN, Lance D. Podell, CEO of Pulse 360 parent Seevast, said in a statement, “Leading publishers must realize that [...] more...
Medio Opens Mobile Ad Network
Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...
ContextWeb Pricing Model Offering Guaranteed CPM Rates
Ad network ContextWeb has deployed a new pricing model that lets publishers set their own guaranteed CPM rate. With the previous model, advertisers ran campaigns blind, and were only able to control pricing while the ad networks decided what percentage to send along to the publisher. While ContextWeb’s new “Open PO” [...] more...
Forbes.com Flocks to Quigo
Over the past year, more and more prominent websites have been turning away from the large contextual ad networks powered by Yahoo and Google to the much smaller Quigo Technologies. Quigo’s newest partner, Forbes.com, one of the leading online business news and lifestyle media publishers, has just signed a multi-year deal [...] more...
2007 Ad Network Predictions
This will be one of the most active years for the ad network industry as it goes through a much needed transition thanks to new, exciting ad inventory opportunities. As a matter of fact, ad inventory will dictate new ad network models as each ad network begins to concentrate around [...] more...
Business.com Signs Exclusive PPC Deal with WSJ Online
B2B search engine and PPC ad network Business.com has signed a deal with Dow Jones’s Wall Street Journal Online to be the publisher’s exclusive provider of PPC ads on Journal search results pages. “We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results,” said [...] more...
ADOTAS Conversations: Henry Vogel, Chief Revenue Officer, Quigo
With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business–not by planting itself as a bratty upstart in Google and Yahoo’s world, but by simply relying on core relationships with publishers and media firms. The [...] more...
MIVA Launches Vertical PPC Network
Online advertising company MIVA has launched its vertical PPC network, the MIVA Precision Network, into the US and UK markets in the hopes of generating better lea for MIVA advertisers. The Precision Network is currently in beta and exists alongside MIVA’s existing Core Network. While the Core Network will provide broad [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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