adtech
An ad:tech to Remember
ADOTAS – I’d like to welcome November – or what we like to call “end of summer” down here in South Florida. November is when we usually get our first cold snap, which indeed we are – tomorrow’s high is only 79 degrees, but we’ll be back into the 80s [...] more...
Off-Duty: Hip Hop Hooray for CPAWay’s Bash With Naughty by Nature & Slick Rick
ADOTAS – During ad:tech, if you’re headed my way, you’re going CPAWay — the performance marketing network has recruited hip hop legends Naughty by Nature to headline its Xposure 2011 event at Terminal 5 on Thursday, Nov. 9, followed by a late-night bash featuring DJ Scrillionaire. Opening up for NbyN is another [...] more...
Free Ad Serving From Trimmed-Down ADTECH Lite
ADOTAS – You like ADTECH, AOL’s Advertising’s ad serving technology, and its IQ ad serving platform, but it seems a bit heavy to meet the display needs of your lean (i.e., not-very-big) operation. Well, the ad management platform has got a nice offering for you with a price to match [...] more...
ad:tech San Fran: Excitement Within the Golden Gates
ADOTAS – The rites of spring: St. Patty’s Day, the vernal equinox, March Madness – they all fall around the third week of March. Many weeks ago, Punxsutawney Phil predicted an early spring – but was he correct? Snow continued to fall all around the U.S. – even on April 1, no [...] more...
Get an Adotas Discount for ad:tech SanFran!
ADOTAS – Get ready for the event for digital marketers! ad:tech San Francisco starts April 11-13, 2011. Discover the latest innovations in social media, mobile, search, e-mail, location-based marketing and much more. Find hundreds of the hottest digital marketing and advertising companies to network with and learn from. Use special [...] more...
Mpire Hooks Up With ADTECH for Verification Reselling
ADOTAS – Hailing from the true indie rock scene — label-free except for one EP’s brief stint on a record label — I’m all about the DIY (do-it-yourself) aesthetic, so I nod my head approvingly at Mpire’s deal with ADTECH, AOL’s ad server, to give demand siders more control over [...] more...
ClickBooth Explains the Persistence of Parties
ADOTAS – How do you explain the mystique of ad:tech? What makes it such a remarkable event for digital marketers: the breakout sessions? The evocative panels? The intense networking? Or… Is it because the parties freakin’ rule? ClickBooth’s parties have become such the thing of digital marketing legend that when a rumor [...] more...
ad:tech NYC Comes But Once a Year
ADOTAS – As I sit here in my house trying to bang this article out before I jump on my JetBlue flight, I can’t believe ad:tech again descends on New York for two days beginning tomorrow. I guess I’m used to the show beginning after the New York Marathon – [...] more...
ADTECH and AOL Advertising Launch Expanded Online Video Solution
ADTECH, AOL Advertising’s global ad serving platform, announced today the launch of an expanded online video advertising solution. With research showing that U.S. Internet users viewed more than 30 billion videos online this past April alone(1), ADTECH’s online video product has been enhanced to meet the growing customer demand to [...] more...
ADTECH Transforms Ad Serving Into Business Intelligence
ADOTAS – After a six-month test phase that in which, according to CEO Dirk Freytag, “the feedback was unbelievable,” ADTECH — no, not the conference, silly; its a digital marketing solutions provider and Aol Advertising’s global ad serving platform — is globally launching its analytics product, which will provide advertisers, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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