ad-viewability



Scott Cunningham Joins IAB As VP of Technology & Ad Operations

Written on
April 11th 2014
Author
AdotasWire

NEW YORK, April 11, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Scott Cunningham (pictured), Senior Vice President of Product at sovrn, has joined the IAB as Vice President of Technology and Ad Operations. Cunningham will play a pivotal role in the organization’s ongoing efforts to ensure ... more...

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, ... more...

PadSquad and Partners with Moat on Mobile Ad Analytics

Written on
March 25th 2014
Author
AdotasWire

NEW YORK, March 25, 2014 (ADOTAS) – PadSquad (www.padsquad.com), an advertising technology firm creating a better tablet and smartphone experience through cutting-edge mobile publishing and advertising solutions, today announced a partnership with Moat (www.moat.com), an MRC accredited brand intelligence and analytics company focused on transforming brand advertising online. PadSquad is integrating Moat’s ... more...

When We Decided To Fight Ad Fraud

Written on
March 19th 2014
Author
Timur Yarnall

ADOTAS – In June 2013, when my co-founder and I launched MdotLabs to fight the waste to advertisers caused by non-human traffic, most of my contacts in the industry either scoffed at the problem as being something nobody would openly acknowledge or asked jokingly if I thought of myself as ... more...

Adometry GM on Fighting Ad Fraud: It May Take a ‘Public Hanging’

Written on
January 15th 2014
Author
Richard L. Tso

ADOTAS – In our continuing investigative series about the rampant rise of online ad fraud, Adotas has solicited the expertise of several industry thought leaders to weigh in on the issue. After publishing our special report about the anatomy of a botnet, we spoke with John Brown (pictured), GM, Click ... more...

The 614 Group Releases First-Ever Viewable Vendor Study

Written on
January 14th 2014
Author
AdotasWire

NEW YORK, January 14, 2014 (ADOTAS) – As publishers across the digital marketplace prepare for a sea-change industry transition from “served” ad impressions to a “viewable” impressions currency, The 614 Group today unveiled an industry-first, in-depth “Viewable Vendor Study”, providing an analysis of current viewability vendors in the digital arena – supplying publishers ... more...

Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud Detection to Brands and Agencies

Written on
December 11th 2013
Author
AdotasWire

SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In addition, the company will now be offering, free of charge, its real-time ad viewability and fraud detection services to brands ... more...

Beware the Hidden Pitfalls of RTB

Written on
March 22nd 2013
Author
Jonathon Shaevitz

strong>ADOTAS – It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27 percent of all online advertising by 2016 according to IDC’s forecast. Compared with buying directly from publishers, ... more...

Case Study: MediaMind Helps TAG Heuer Meet Campaign Goals

Written on
January 9th 2013
Author
Adotas

TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of ... more...

AdSafe Media Rebrands as Integral Ad Science

Written on
November 30th 2012
Author
AdotasWire

NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing ... more...